Study: Only 2% Click on Web Ads

Online ad network Chitika studied the actions of 86 million Internet users over a two-week period and found that only about 2% of them actually clicked on Web advertisements.

More precisely, the company monitored 86,683,507 unique users and found that only 1,863,710 clicked on ads, for a rate of 2.15%.

The Chitika network encompasses more than 60,000 sites and generates 2 billion monthly impressions.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.