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Online ad network Chitika studied the actions of 86 million Internet users over a two-week period and found that only about 2% of them actually clicked on Web advertisements.
More precisely, the company monitored 86,683,507 unique users and found that only 1,863,710 clicked on ads, for a rate of 2.15%.
The Chitika network encompasses more than 60,000 sites and generates 2 billion monthly impressions.
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