StumbleUpon CEO on the Future of Social Networks

Will we see more social networks in the future? Garrett Camp, founder of the discovery engine StumbleUpon, doesn’t think so.

“I think it’s going to be, you’re not on a social network, but you’re using social functionality within existing products,” Camp predicted in our Media Beat interview. “I don’t think there’s going to be as many new social networks pop up as leveraging existing networks like Facebook or StumbleUpon to enhance the experience.”

He offered this example: “You can put one of our StumbleUpon badges on your site, and you’ll get a lot more traffic. From the badge, there will be a little window that pops up letting you stumble from that page. It’s a targeted, site-specific stumble mode.”

JASON BOOG

Part 1: StumbleUpon CEO: ‘We Refer Almost As Much Traffic As Facebook’

Part 2: StumbleUpon Offers Alternative To Banner Ads

You can also watch this video on Mediabistro’s YouTube channel.

Related Stories
Mediabistro Course

Social Media 201

Social Media 201Starting October 13Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!