StumbleUpon Lays Off 30% of Workforce in Effort to Streamline

social media, social networks, stumbleuponStumbleUpon today laid off 35 of its staffers, reducing its total headcount by more than 30 percent, the company said.

The move came as part of a larger effort to “become more streamlined [and] focused,” according to spokesman Mike Mayzel.

The San Francisco-based Web 2.0 superstar was hit hard by the rise of Facebook. Its referrals, already a shadow of what they once were, fell by more than half in 2012, as Pinterest grew in influence.

In late 2012, StumbleUpon debuted a redesign that many said emulated its latest competitor.

Still, the company says it has more tricks up its sleeve.

“As a result of these changes, the company will be profitable and will operate more quickly and efficiently and experiment more aggressively,” Mayzel said in an email.

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