StumbleUpon Logs 1 Billion Stumbles a Month

Facebook might seem like a social media behemoth, but according to StatCounter StumbleUpon made up 47.11 percent of all social traffic in the U.S. as of July 2011.

Not too shabby for the discovery engine which was created in November 2001 and was once owned by eBay. Although the site has a much smaller base with 15 million users compared to Facebook’s 750 million, the service allows for major click through traffic between sites as users share and rate new links. The site now logs 1 billion “stumbles” a month. Who are these stumblers?

Some suggest that StatCounter had a hard time tracking Facebook referrals since users stay in the https://facebook site before heading to a third party site. However, a spokesperson at StatCounter rejects this idea and stands by the company’s findings.

The one caveat is that StatCounter is just counting U.S. traffic. If worldwide traffic is at play, Facebook still measures the strongest. Rats, Facebook wins again.

Part of me likes the idea of having a new leader in the social-sphere. But StumbleUpon? The site seems highly self-promotional at times and I’m not sure it can grab my attention for hours. Then again, nothing grabs my attention for hours.

What do you think? Are you one of those Stumblers? Does StumbleUpon have major chops over Facebook? Let us know what you love and hate about both social media tools.

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