Apple announced Tuesday that it extended the subscription option it launched with The Daily, News Corp.’s recently launched iPad-only newspaper, to all publishers of content-based apps available via its App Store.
Publishers can set the price and the length of subscription, and Apple will keep a 30 percent share of fees from new subscribers it directs to the app, while 100 percent of fees from customers who access the app via other sources — Web sites, existing print subscriptions, etc. — will be kept by them.
Apple CEO Steve Jobs said:
Our philosophy is simple — when Apple brings a new subscriber to the app, Apple earns a 30 percent share; when the publisher brings an existing or new subscriber to the app, the publisher keeps 100 percent and Apple earns nothing. All we require is that if a publisher is making a subscription offer outside of the app, the same (or better) offer be made inside the app, so that customers can easily subscribe with one click right in the app. We believe this innovative subscription service will provide publishers with a brand-new opportunity to expand digital access to their content onto the iPad, iPod Touch, and iPhone, delighting both new and existing subscribers.