Subway Boards the Facebook Train

SubwayFacebook.jpgFive…five-dollar…five-dollar foot long!

Subway waited until Christmas Eve to jump on the Facebook bandwagon, launching a fan page with a 20-second commercial-sneak-peek video featuring Olympic Games swimmer Michael Phelps and a sweepstakes in which the sandwich chain will give away 10 $50 Subway cards each week through Jan. 24, Inside Facebook reported.

The page has already tallied more than 222,000 fans and, as per Facebook’s new promotion rules, members of the social-networking site do not have to become fans to enter the sweepstakes.

Related Stories
Mediabistro Course

Social Media 201

Social Media 201Starting October 13Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!