Super Bowl Ad Pays Off for Cars.com Mobile

All those millions spent on Super Bowl ads do sometimes pay off for advertisers. Cars.com is claiming a 20% increase in February traffic following the launch of its 2009 marketing campaign during the Big Game.

Cars.com was one of the relatively few advertisers to feature a mobile aspect in its spot, and that paid off as well. The company claims a 43% increase in daily page views to its mobile site in the week following the game. Also, in the same week, contacts to Cars.com dealers rose 12% over the prior year.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.