Super Bowl Quarterback Camp with ESPN, Bing

ESPN and Microsoft-owned search engine Bing are gearing up for Super Bowl XLV Sunday, Feb. 6, at Cowboys Stadium in Arlington, Texas, with multiplatform initiative “I Am a World Champion,” which will focus on Super Bowl-winning quarterbacks.

I Am a World Champion will combine online content, segments during ESPN’s NFL Live and SportsCenter, and the Bing World Champion Quarterback Panel Saturday, Feb. 5, at 2 p.m. CT, part of ESPN-The Magazine‘s 2011 NEXT event at River Ranch in Fort Worth, Texas.

All 28 Super Bowl-winning quarterbacks will be profiled online, and TV segments will be added for Terry Bradshaw, Len Dawson, Roger Staubach, Bob Griese, Jeff Hostetler, Brad Johnson, Jim Plunkett, Earl Morrall, Doug Williams, and Mark Rypien.

Related Stories
Mediabistro Course

Social Media 201

Social Media 201Starting October 13Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!