ESPN and Microsoft-owned search engine Bing are gearing up for Super Bowl XLV Sunday, Feb. 6, at Cowboys Stadium in Arlington, Texas, with multiplatform initiative “I Am a World Champion,” which will focus on Super Bowl-winning quarterbacks.

I Am a World Champion will combine online content, segments during ESPN’s NFL Live and SportsCenter, and the Bing World Champion Quarterback Panel Saturday, Feb. 5, at 2 p.m. CT, part of ESPN-The Magazine‘s 2011 NEXT event at River Ranch in Fort Worth, Texas.

All 28 Super Bowl-winning quarterbacks will be profiled online, and TV segments will be added for Terry Bradshaw, Len Dawson, Roger Staubach, Bob Griese, Jeff Hostetler, Brad Johnson, Jim Plunkett, Earl Morrall, Doug Williams, and Mark Rypien.