Survey: Future Brides are Getting Wedding Inspiration Online Pre-Engagement

Planning for weddings

Results of a survey conducted by TheKnot.com and Pinterest show that brides-to-be (and even women who aren’t engaged yet) get big-time inspiration for their big day from online visuals.

Key takeaways from the survey:

  • Ninety-one percent of brides find new ideas from images online. Forty percent of brides spend two to four hours a week viewing wedding-related photos, while 36 percent browse these types of images for five to 10 hours weekly and 58 percent share the images with family and friends.
  • One-third of women collected photos before getting engaged, and 31 percent viewed photos before they were engaged but hadn’t collected them.
  • The most-searched category is reception décor images (48 percent), and the second-most popular search is wedding dress images (46 percent). In addition, one in 10 brides say they checked out thousands of dress images online. But only 14 percent actually purchased a wedding dress they found online, suggesting that shopping in brick-and-mortar bridal shops is still an important part of the process.

Other survey results found that brides are also checking out centerpieces (41 percent), flowers and other do-it-yourself elements (35 percent) and invitations and save-the-date announcements (29 percent).

However, according to the survey, looking at online images doesn’t provide much inspiration when it comes to food and drinks or the wedding photographer.

In addition, 15 percent of brides get “mildly annoyed” when other brides use their ideas, 41 percent were flattered, and 25 percent could not care less.

Thirty percent of brides will only show their online photo collection to friends, family and wedding vendors. Seventy-three percent say they receive predominantly positive comments, and 13 percent confessed that they received negative comments.

One recent bride, Devon Glenn, said that when she got engaged, she purchased a leather-bound scrapbook to compile pages torn from magazines, pressed flowers, fabric samples, etc… Her bridesmaids and family members lived all over the world, so it was difficult for her to share these items. She used email chains, but many went unopened.

“Pinterest is a digital version of my leather scrapbook — if a bride sees something she likes, she can paste it into a board and see how the flowers will look next to the dresses and how both will look on a ferry boat or a farm. Plus, there are so many ideas there already, it’s easy to mix and match your ideas with what others have done and make it your own.”

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