MTV Networks announced two promotions in its digital-ad-sales sector: Suzanne McDonnell to senior vice president of its Digital Fusion unit, and Heather Hopkins to senior VP of marketing and sales development.

McDonnell had been VP, client services at Digital Fusion. In her new role, she will be tasked with developing digital ad products and brand integrations to drive deeper connections between MTVN’s advertisers and consumers.

Hopkins will retain her current post of general manager of the Tribes vertical ad network and add responsibility for communicating the breadth and depth of the company’s digital offerings to the marketplace, as well as oversight of digital-ad-sales research.

McDonnell and Hopkins will both report to MTVN executive VP of digital ad sales Kevin Arrix, who said:

Suzanne has been a driving force behind the success of Digital Fusion, both in client relationships and product innovation. As head of Digital Fusion, Suzanne will continue to work across all of our brands to provide marketers with some of the most creative and compelling opportunities in the digital marketplace.

In a little more than one year, Heather successfully led the Tribes business across MTV Networks. She will now apply her extensive knowledge and proven foresight of the digital marketplace to help drive MTVN Digital’s overall strategic vision and positioning.