SXSW 2011 Publishing Panel Voting, Part One

panelpick.jpgSXSW Interactive is already gearing up for March 2011 and now is your chance to vote on the content at the show through the SXSW Interactive PanelPicker. Follow this link to see Part Two.

Ebooks and digital publishing are a hot topic this year. Here is a list of 15 of the 30 topics to chose from. Vote for your favorite here.

1. “Why Authors Should Think Like Indie Bands” suggested by Gavin St. Ours, The Gavin Show
Description: “The publishing world is wrought with uncertainty. On this panel, hear from literary agents and authors describe the way the industry is changing and why it doesn’t mean doom-and-gloom for unknown fiction writers. They’ll share success stories, practical advice, and opinions on the future of publishing.”


2. “Futureproof Publishing: Interactivity, Magazines, Journalism and Augmented Reality” suggested by Benjamin Palmer, The Barbarian Group
Description: “A lively discussion on the future of print media and journalism in the modern digital world. Does the internet have to “kill” print publishing and quality journalism? An interesting group of experienced industry experts discuss technologies like Augmented Reality and new platforms like tablet computers to see where we are headed. Does the internet need to kill journalism and quality publishing or might it be what saves the industry by creating a new kind of interactive magazine?”

3. “The Independent eBook Revolution: Is Big Publishing Dying?” suggested by Kelley Allen, Diesel eBooks
Description: “Not too long ago, having your book published through a big New York City publisher was the only ticket to fame, fortune and glory. Now with the Internet, we are witnessing the rise of indie digital retailers, indie publishing and self-publishers (presses that accept all books submitted to them and also distribute those books to the battlefield of retail outlets and eBook consumers.) Do authors really need the big NYC houses at this point? Is the Internet really the playing ground for any author to get published, discovered and perhaps even become a bestseller? This panel will explore the world of Indie publishing and retailing. Each member of the panel will represent an indie eBook retailer, an eBook distributor, an author and an indie publisher.”

4. “Indie Publishing: New Technologies & Crowdsourcing Thematic Content” suggested by Cynthia La Grou, Compathos Productions/Millennia Media Group
Description: “Explores: New hybrid publishing models incorporating traditional, interactive, collaborative elements. The horizon in terms of convergent technologies in portable media, touch screen tablets, dynamic content, print on demand The stats / dismal state of publishing as well as the opportunities within a leveled landscape. Looks at interactive models within the context of virtual communities. These models are participatory, conversational, thematically driven. Though still experimental, they are setting the stage for community produced creative content.”

5. “The Magazine Formerly Known As 48 Hour” suggested by Sarah Rich, 48HR Magazine (Longshot Magazine)
Description: “When three San Francisco journalists concocted the idea for a print magazine produced in 48 hours using social media and digital tools, they couldn’t have predicted the media storm they were about to create. They put the word out on their Twitter networks and with two weeks, nearly 10,000 people had signed up to participate, and journalists were speculating that the project might incite a media revolution … The SXSW panel will include the three founders of Longshot, discussing the rise and fall of 48HR and the reasons a seemingly small idea came to mean so much for digital communities and an industry in transition.”

6. “Future (@Cook)book: New Publishing Modes, Online & Print,” suggested by Maureen Evans
An inquiry into the future of reference books: as writers and readers, how print and electronic media can harmonize — from genesis, to publication, to the reading of such texts. Based on Evans’ experience crafting @cookbook (a stream of tweeted recipes) the panel will first explore new models for writing: from experimenting with online genesis, to editing for the printed and electronic pages. The panel will consider the benefits of each, then go on to explore new models for reading.

7. “Futureproof Publishing: Interactivity, Magazines, Journalism,” suggested by Benjamin Palmer, The Barbarian Group
Description A lively discussion on the future of print media and journalism in the modern digital world. Does the internet have to “kill” print publishing and quality journalism? An interesting group of experienced industry experts discuss technologies like Augmented Reality and new platforms like tablet computers to see where we are headed. Does the internet need to kill journalism and quality publishing or might it be what saves the industry by creating a new kind of interactive magazine?

8. “Fahrenheit 452: Will Self Publishing Overtake Traditional Publishing?” suggested by Debbie Weil, The Corporate Blogging Book
Description: “This provocative panel will discuss the current state of publishing. Where is it all going, near term and five years out? What are the challenges and opportunities for authors, editors and publishers? Is there still a stigma to self publishing or has that vanished? What about DRM and piracy? The e-book reader war? The iPad revolution? Where does community fit in and how does it change things? Can a shy midlist literary author survive in a social media world?”

9. “Beyond the Book: New Publishing Models That Work,” suggested by Simon St.Laurent, O’Reilly Media, Inc.
Description: “Publishing business models are changing. Instead of lamenting the loss of a golden era, though, some publishers and authors are already finding new opportunities. Despite some hopeful dreams, the iPad by itself won’t save publishing … This panel will bring together people who’ve been pioneering these paths to discuss the technology, business, and changing relationships involved.

10. “XML, POD, and Wikis for Small Publishers,” suggested by Richard Hamilton, XML Press
Description: “XML, Print-on-Demand (POD) publishing, and Wikis are helping small publishers reach niche markets that traditional publishers consider too small to be profitable. This presentation will describe how XML Press has used these three technologies to create a publication process that allows us to generate print and eBooks quickly, cheaply, and with high quality.”

11. “So You Wanna Write A Tech Book” suggested by Dori Smith, Backup Brain
Description: “‘Everyone has a book inside them,’ the saying goes — but should yours stay there? Panel members, including acquisition editors and best-selling authors (and maybe even an agent), will cover everything you’ll need to know so you can submit a proposal for the next big tech best-seller.”

12. “Author 2.0: Taking Control of Your Marketing Platform” suggested by Tim Grahl, Out:think
Description: “There are over one million books published every year and well over 80% of them never make back the money spent publishing them. Now, more than ever, the burden of marketing a book falls on the author, not the publisher. In fact, the first question a publisher asks a new author is about their marketing platform. What is an author to do? Take control of your marketing platform! Our panel consists of experts in establishing and building your platform to market and sell your book. We will discuss the roles of social media, websites, email lists and other resources and how they work together to sell your book. You will leave with specific advice on how to plan and implement your marketing strategy to make your book a best seller.”

13. “21st Century Publishing Models: Turning Tradition Upside-Down
suggested by Kassia Krozser, Booksquare.com
Description: “For nearly 600 years, books were easy to identify: a front cover, a back cover, and pages of text in between. You had your choice between hardcover and paperback. Over the past decade, however, not only has our vision of the book shifted, with readers embracing ebooks in greater-than-anticipated numbers, but so have publishing models. New publishers are building thriving businesses with digital first/print maybe and books-as-apps approaches. With industry giants crowding the bestseller lists and the number of titles published each year growing, how do these independent digital publishers compete in the book marketplace? Veterans of this constantly evolving business model explain how they are building twenty-first century publishing houses, combining the strengths of traditional publishing with cutting-edge technology. Learn how the digital business model differs from traditional publishing, what remains the same, and how successful digital publishers find readers, build author-friendly houses, and influence the big guys.”

14. “Reinventing the Magazine Experience for the Digital Era” suggested by Jeremy Clark, Adobe
Description: “Print isn’t dead – but it is dramatically changing. There’s clearly a design revolution afoot: Publications are taking a hard look at how they can stay relevant today with information consumed in so many different formats from magazines, books, and newspapers in print, online and on all device classes including tablets, smartphones, smartbooks and eReading devices.”

15. “Publishers Need Advertising: Is Mobile the Answer?” suggested by Paul Reddick, Handmark Mobile Apps
Description: “With newspapers and other content organizations around the country under pressure, many critics are beginning to question the future of news. But, is it really that the interest or news is waning? No. What it means is the old business model is suffering and news and content organizations must quickly adapt and leverage new technologies not just to stay relevant, but to thrive. As one of the fastest growing mediums for accessing news and information, mobile opens up a fresh new channel for publishers to help support their business. It is the fastest, targeted, most cost-effective medium. Mobile doesn’t just offer a fun new experience for readers, it has the potential of capturing a new demographic of readers and opening up new revenue opportunities for large and small publishers.”

16. “Nothing is True, Everything is Permitted. Not!,” suggested by Richard Nash, Cursor
“For the future of both, it is imperative that technology and culture learn from one another. Doing more with less is a philosophy that has animated both, especially in recent times with the notion of the minimum viable product, and the injunction against feature creep. But art and culture have always understood the concept of ‘less is more’ even if it took till the 20th century of that to be coined so neatly. For art to be possible, rules are necessary. In the Assassin’s Code, the death of God makes everything possible. Many believe that the network makes everything possible. But if everything is possible, how does anything matter? In art, what is left out is as important as what is included. Can the rules of making art help us make more useful technology? Can such concepts as the minimum viable product help us do a better job of writing, editing, designing, and disseminating novels, films, music. This high interdisciplinary panel will help illuminate how the eternal verities of art and science, when properly framed, can help us be better movers of the hearts and minds of men and women…”

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