The official fan club. It is a concept that is something of a throwback to old comic books. Now Syfy, the cable television network owned by NBC Universal, is bringing the concept back and taking it into the digital world.
The network is introducing the “Syfy Fan Club,” a paid club that will feature exclusive chats with cast, producers and executives, Syfy swag and discounts from the Syfy store, among other things.
Access to the club costs $39.99, with the welcome package including a Syfy messenger bag, key chain, a button set featuring Syfy shows, a membership certificate and ID card, and a personalized letter from Syfy president Dave Howe (who will be featured in an upcoming edition of mediabistro.com’s Media Beat, stay tuned!).
Fnas that join before July 28 will get a 20% discount, and will be enetred into a prize drawing for Comic-Con t-shirt prize pack.
“For years our fans have been asking for us to create a fan club that gives them exclusive behind-the-scenes access and great merchandise, and this year we’re excited to launch the official Syfy Fan Club,” said Craig Engler, the senior VP/GM of Syfy Digital. “It’s a great mix of real and virtual offerings that we think will satisfy even our most hardcore fans, and even give them a few things they might not expect.”
The idea is certainly unusual, as television networks largely abandoned the fan club concept years ago. However, with a loyal core fan base, Syfy is likely betting that enough people will join to turn it into a small, but still commercially viable, revenue stream.
Syfy is also leveraging its digital prowess, adding exclusive chats with people fans want to talk to. For those that can’t make it to Comic-Con, the fan club may be the best way to get their questions to their favorite Cylon.