Tablets Drive Disproportionate Mobile Sales, Study Shows

Tablets will drive 65 percent of mobile commerce sales in 2013, even though smartphones still make up the majority of connected devices in the U.S., according to an eMarketer report released today.

All told, mobile devices will make up 15 percent of digital sales in 2013, up from 11 percent last year, the report predicted.

Studies differ in methodology, but 35 percent of mobile traffic in the fourth quarter of 2012 came from iPhones while just 17 percent came from iPads, the most popular tablet. But tablets are no longer a luxury item; they’re now found in half of all Internet-connected homes.

By 2017, a quarter of digital sales will come from mobile devices, with nearly three-quarters of that coming from tablets, eMarketer predicts.

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