2012

How Non-Profits Can Use Facebook: Grooming Tips from ‘Movember’

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Every November, men all over the world let their facial hair down to raise awareness for prostate cancer and men’s health. Participants, or “Mo Bros,” grow mustaches to get people to sponsor them. With the help of their “Mo Sistas,” the “Mo Bros” spread the word on Facebook through photos and videos of their mustaches, and status updates about their fundraising efforts. Today, Facebook announced that the “Movember” campaign raised $17.6 million on the social platform out of a total $141.5 million for the cause in 2012.

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YouTube Advertisers Spent 50 Percent More In 2012

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Yesterday during Google’s fourth-quarter earnings call, Nikesh Arora, Google’s Senior Vice President and Chief Business Officer, revealed that 2012 was a massively successful year for YouTube on multiple fronts. Not only did viewers begin watching 4 billion hours of video a month, but Arora reported that “our top 25 advertisers are now spending average of over $150 million per year.”

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