NASA astronaut Doug Wheelock became the first foursquare user to check in from outer space in October, and the location-based mobile app is now looking for a second, as part of Check Into Space, a promotional campaign, along with 7-Eleven, for Paramount Pictures theatrical release Super 8, which debuts Friday.
Join us on July 31 for our Social Curation Summit in New York, where you'll learn new strategies to connect and engage with your audience using visual communities such as Pinterest, BO.LT, and Tumblr. Speakers include Scott Belsky (Behance), Shane Rahmani (Thrillist), and Elias Roman (Songza Media). Register by June 7 and save. 
When Blip.tv and Happy Little Guillotine Films partnered up with 7-Eleven to create a web-based reality series they could not have anticipated the amazing response the show would receive. The series, which followed two teams in a convenience store product-inspired race across the country, received nearly 2 million views, an impressive following on Twitter, a multitude of video shares and, overall, achieved more than they could have ever expected. I had the opportunity to speak with Evan Gotlib, VP Advertising Sales at Blip.tv, and Yuri Baranovsky from HLG Films to find out a little bit more about the success of the 7-Eleven Road Rally. Find out what they had to say after the jump.
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Following up on our news of Zynga labelled tomatoes last week, 7-Eleven has announced that they’ll be releasing over 30 items that include Zynga labels and codes worth Zynga virtual currency. Players will be able to take their purchased items home, enter a code written on the item into the “Buy, Earn, Play” website created for the promotion and earn money in either YoVille, Farmville or Mafia Wars. What does this mean for social games and what can we expect to see in the future?
7-Eleven and Blip.tv have announced the launch of a new web-based reality series, 7-Eleven Road Trip Rally. The show, which premiers on May 10, will follow two teams as they race across the country, doing 7-Eleven inspired challenges along the way. 7-Eleven has been known for using social media for everything from job recruitment to spreading brand awareness. However, with the introduction of a web series, the largest convenience retailer in the United States is taking their web marketing campaign to a whole new level.
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