Two studies released this week show that so-called millennials and adults in their thirties and beyond view online privacy differently and often take different approaches to protect it.
More than half of U.S. adults shares details of their love lives on Facebook, according to a study of more than 1,000 people conducted by Abine, a privacy software company.
Privacy concerns related to Facebook’s Graph Search are beginning to hit home today, as a Tumblr of “Actual Facebook Graph Searches” gained attention last night and this morning, but privacy experts think Facebook showed increased regard for user privacy with its launch of search.
Abine, the company behind the popular DoNotTrack browser add-on, must continue to refine its assault on tracking as technology advances and tand regulatory efforts fall apart. The company and a few others like it are up against an elaborate ecosystem of advertising companies who work with and against each other to serve up detailed user profiles to merchants seeking to get the most from their advertising dollars.
A study released Monday by TrustedID found that 80 percent of respondents did not have a clear idea of how their consumer data is collected and managed by data brokers. Eighty percent also thought there should be a centralized online location where consumers could manage the information data brokers gather about them. No such site currently exists. Three-quarters thought they should be informed of the data collected about them.