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Updated Anti-Tracking Software Highlights Changes in Tracking Technology

online privacy, security

Abine, the company behind the popular DoNotTrack browser add-on, must continue to refine its assault on tracking as technology advances and tand regulatory efforts fall apart. The company and a few others like it are up against an elaborate ecosystem of advertising companies who work with and against each other to serve up detailed user profiles to merchants seeking to get the most from their advertising dollars.

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TrustedID Poll Adds to Controversy Surrounding Online Data Brokers

data brokers, privacy, consumer data, social networking

A study released Monday by TrustedID found that 80 percent of respondents did not have a clear idea of how their consumer data is collected and managed by data brokers. Eighty percent also thought there should be a centralized online location where consumers could manage the information data brokers gather about them. No such site currently exists. Three-quarters thought they should be informed of the data collected about them.

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