We recently reported that US businesses ranks ninth – behind several countries with much smaller economies – in profiting from social media strategies. A new study reveals that – for the third year running – US businesses lag behind academia and large charities in social media adaptation. Perhaps the most discordant finding is that in 2009, 93% of the top charities monitored their names, causes or other pertinent information and 73% of US colleges and universities monitored buzz online about their school – while only 68% of the Inc. 500 monitored their brands. Read more
