Posts Tagged ‘AddThis’

Sharing of Facebook content via AddThis grew by about a third over the past year, and the social network remains the leading choice among the more than 300 services supported by the application. Facebook accounted for 44 percent of AddThis sharing volume in 2010, up from 33 percent the previous year. Read more at AllFacebook

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.

All it takes to “share” a favorite website with your friends or “bookmark” an article to save and post on Facebook is a simple click. In fact, the “AddThis” feature on everything from magazine to social networking sites has become so commonplace that even the savviest of Internet consumers may not realize the information they [...]

Today Clearspring, in conjunction with a number of other large technology companies including Google, Microsoft, and LinkedIn, have announced OExcahnge, an “open sharing protocol”. The service attempts to define how sharing platforms can read and set users’ sharing preferences. The two largest companies that are currently absent from supporting the standard are Facebook and Twitter.

Want to quickly embed all sharing platforms into your website? AddThis is a great solution for doing just that, and today the company announced the inclusion of Facebook’s Like button. In order to implement the Like button, you’ll need to use the AddThis toolbox, rather than the single button widget as described by Justin Thorp [...]

Twitter is the most popular social sharing option on the 100 top blogs in the blogosphere. So says a recent report from Royal Pingdom that studied how common dedicated buttons, for different means of sharing web content, were on top blogs. The study found that dedicated Twitter buttons existed on 66 of the top 100 [...]

This morning Clearspring officially announced that they will soon deprecate the company’s Launchpad widget platform, integrating features directly into AddThis which will become Clearspring’s central platform. The shift makes a ton of sense, as the concept of “widgets” doesn’t resonate as strongly with users as “sharing” does. While Facebook and other social platforms want to be a centralized place for the content a user shares, AddThis serves as the sharing switchboard.
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After acquiring AddThis last year, Clearspring set out to grow its own web presence and make its media-sharing tools as accessible as possible to social media users across the globe. We’ve received an update from Clearspring, following up on its acquisition. So far, the follow-up looks good, and provides an encouraging look at Clearpring’s swift integration of the AddThis distribution platform for sharing web content.

Clearspring cites the April comScore report showing a great deal of growth, reaching over half a billion people. That’s up from the 200 million web users Clearspring reached prior to the acquisition of AddThis, more than doubling its web presence.
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