“Marketers fit for the future need to find the balance between extremes.”
Adobe is urging Mac and Windows users to update Flash player due to security breach.
Documents show Britain is spying on Facebook and YouTube. Twitter makes Android photo improvements. These stories, and more, in today’s Morning Social Media Newsfeed.
Adobe’s Marketing Cloud aims to “help marketers solve complex digital business challenges.”
Fifteen percent of social media reviews will be fake by 2014.
Facebook Rolling Out Revamped Page Insights (AllFacebook)
The revamped page insights Facebook began testing with select page administrators in June have been refined based on feedback from those admins and are now being rolled out to all pages, along with some new features, the social network announced in a post on its Facebook for Business page. Facebook said the people talking about this metric will be split into page likes, people engaged (unique users who have clicked on, liked, commented on, or shared posts), page tags and mentions, page check-ins, and other interactions with pages.
Twitter Discloses Its IPO Plans (The New York Times/Dealbook)
Twitter has taken the cover off its initial public offering, making public its prospectus and setting the clock on one of the most anticipated stock sales of the year. Twitter’s prospectus — whose filing was initially disclosed in a 135-character post on its own service last month — offers the fullest look yet at the privately held company.
A sophisticated attack on the Adobe network and across numerous Adobe products like Acrobat has affected at least 2.9 million customers. Adobe’s investigation points to two related attacks in which the attackers gained illegal access to source code for at least three of its products and stole customer information such as names and encrypted credit or debit card numbers, expiration dates and data related to customer orders.
Adobe’s Chief Security Officer, Brad Arkin, recommends “customers run only supported versions of the software, apply all available security updates, and follow the advice in the Acrobat Enterprise Toolkit and the ColdFusion Lockdown Guide. These steps are intended to help mitigate attacks targeting older, unpatched, or improperly configured deployments of Adobe products.”
Brian Krebs, of KrebsOnSecurity.com, reports, “Adobe said the credit card numbers were encrypted and that the company does not believe decrypted credit card numbers left its network.” Let’s hope so. In the meantime, the company has begun notifying affected customers and is planning to release security updates on Tuesday, October 8, 2013 for Adobe Reader and Acrobat XI (11.0.04) for Windows.
A customer security alert on Adobe.com asks customers to reset their passwords and assures, “We are working diligently internally, as well as with external partners and law enforcement, to address the incident.”
Adobe today launched a rebuilt Adobe Social, which introduces data-driven tips on how to optimize social content, integration with Flickr, Foursquare, Instagram and LinkedIn, and cloud-hosted workplace collaboration features.
Facebook Backs Same-Sex Marriage in Supreme Court Filings (AllFacebook)
Facebook joined the growing list of companies expressing their support for same-sex marriage, announcing in a post on its LGBTQ@Facebook page that it will submit briefs on the topic to the U.S. Supreme Court. The social network said it would post links to its filings on the LGBTQ@Facebook page when they become available.