Posts Tagged ‘AdParlor’

Mike Turner is a managing partner for Bitfold Online Games, an independent social game developer that focuses on original social game IP for Facebook, international social networks, and mobile devices. Read more about Bitfold after the article. The social gaming market is without doubt the new buzz in the world of gaming. The top companies [...]

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.

I recently traveled to Toronto to meet up with AdParlor CEO Hussein Fazal and discuss their new Facebook Ads product, among other topics. Hussein also explained the application install ecosystem and introduced AdParlor’s new Facebook Ads whitepaper, which we covered earlier this week. Watch the videos after the jump.

A new report from AdParlor entitled “‘Purchasing Facebook Application Installs – Everything You Need To Know” claims that Facebook Ads are the best way to advertise and gain new users for your application. The report is a detailed analysis of the various growth methods available to application developers, and how well they actually fare on [...]

Social media agency AdParlor has expanded its virtual currency monetization platform, making this feature available on all the major social networking sites. Already having this option presented to developers using Facebook’s Platform, AdParlor has now extended the option to developers that would like to create applications with virtual currency on MySpace, Bebo and the others.

What the virtual currency option provides is a revenue-generating feature that benefits developers and AdParlor. As users interact with the given application, they earn virtual currency points which can usually be redeemed for rewards after a certain number of points have been earned.
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Back in November I wrote that the new GlamApps program validated the business of branded social applications. Yesterday Brian Morrissey of AdWeek wrote that branded applications “are as popular as desolate Second Life islands.” In many cases Brian would be right. An advertiser launches an application, traffic surges after an initial ad campaign, and typically traffic falls off. Regularly, a small percentage of people stick around.

Take for example the “Ballers Network” which Nike launched and which Morrissey refers to in his article. He states “Despite its global ambitions and support in three languages, the application has a mere 3,400 users per month.” Now compare that to traditional advertising. How many monthly users does a T.V. or radio commercial have after the commercial has run? None.
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