This week TubeMogul published an infographic with some impressive figures showing that they are officially the world’s largest buyer of real-time video advertising.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
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Twitter Promotes Patent Peace with Innovator’s Agreement (paidContent)
In a first among major tech companies, Twitter is taking steps to ensure that its patents don’t become fuel for future intellectual property wars. Twitter Blog It is a commitment from Twitter to our employees that patents can only be used for defensive purposes. We will not use the patents from employees’ inventions in offensive litigation without their permission. parislemon Hopefully other startups large and small will follow Twitter’s lead here. It would be really excellent if larger companies (*cough* Yahoo *cough*) did as well, but it’s hard to see that happening given the current state of things. This is a movement that will have to start from the ground up. AllTwitter Those “in the know” when it comes to patent law seem to approve. VentureBeat The Innovator’s Patent Agreement will take effect later this year; you can read the whole thing on GitHub. Read more
YouTube depends on their creators for revenue and, as a result, like to do what they can to help their partners get as many views as possible. To this end, they’ve launched YouTube Partner Promotion—a new initiative through which YouTube Partners can enjoy free promotion on the Google Display Network.
Pundits from all sides of the beltway have stepped into their raucous agendas in the last few weeks, and it’s just going to continue as the elections heat up. But one strange winner of the upcoming election will definitely be social media. While in 2008 it was a turning point to help Obama appeal to younger voters, social media has come a long way and is a major part of many of our lives. A new infographic from 140proof shows that in this coming election, both parties are going to be using social media, and in some cases taking those dollars out of traditional advertising.
We all use social media services on a daily basis, but do you ever wonder how these sites manage to turn a profit? A new infographic from USBundles.com takes a look at which revenue streams are making major social network sites money, including Facebook, Twitter, YouTube, Flickr, Reddit, LinkedIn, Meetup, Tumblr, and more.
Online video advertising saw massive growth in the third quarter of 2011. Video technology company Freewheel reported that we are watching more Web videos than ever and, as a result, we’re watching more video ads too.
According to a new report from Futuresource Consulting, online video revenues tripled this year and they are on the path to becoming a $7 billion industry by 2015.
A new study from Burst Media and published by eMarketer reveals that online video advertising may be more effective for older audiences, while falling short among the 18 to 34 year old crowd.
Hulu ads are twice as effective as television ads and part of the reason for this is that the online video site gives viewers quite a bit of control over their video ad experience. They’ve asked viewers to let them know whether ads are relevant for them, have let viewers select the type of ad they’d like to see and now they’ve launched a new ad innovation—Hulu Ad Swap.
What is your favorite viral advertisement of all time? Is it the Volkswagen mini-Darth Vader spot? How about the Old Spice response campaign? Or maybe it’s Doritos’ Crash The Super Bowl campaign? If these are among your favorites, you’re not alone. These are three of the top 10 most viral video ads of all time, as recently reported by Ad Age.
