ads - SocialTimes.com http://socialtimes.com Your Social Media Source Copyright 2012 Fri, 10 Feb 2012 21:39:28 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.1.1 People Are Watching More Video Ads Per Online Video Than Ever Before Online video advertising saw massive growth in the third quarter of 2011.  Video technology company Freewheel reported that we are watching more Web videos than ever and, as a result, we’re watching more video ads too. We recently reported that online video revenues are set to triple in 2011, thanks to this tremendous growth.
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New Career Opportunities Daily: The best jobs in media.

]]> Megan O'Neill http://socialtimes.com/online-video-ad-views-outpaced-video-views-in-q3-growth_b86225#disqus_thread http://socialtimes.com/online-video-ad-views-outpaced-video-views-in-q3-growth_b86225 http://socialtimes.com/?p=86225 Fri, 09 Dec 2011 10:30:03 +0000 Online Video Revenues Triple In 2011, Could Reach $7 Billion By 2015 It’s no mystery that online video is on the rise.  YouTube is now racking up over 3.5 billion daily views from over 800 million monthly viewers, television series fans are turning in their TV sets for Hulu and Netflix and more and more brands are investing advertising dollars in online video campaigns.  But just how big has online video become?  According to a new report from Futuresource Consulting, online video revenues tripled this year and they are on the path to becoming a $7 billion industry by 2015.
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New Career Opportunities Daily: The best jobs in media.

]]> Megan O'Neill http://socialtimes.com/online-video-revenues-triple-in-2011_b85513#disqus_thread http://socialtimes.com/online-video-revenues-triple-in-2011_b85513 http://socialtimes.com/?p=85513 Mon, 28 Nov 2011 16:40:07 +0000 Online Video Ads Are Much Less Effective On Young Viewers As online video continues to skyrocket in popularity, more and more brands are turning to online video to advertise.  But how effective are online video ads for your target demographic?  A new study from Burst Media and published by eMarketer reveals that online video advertising may be more effective for older audiences, while falling short among the 18 to 34 year old crowd.
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New Career Opportunities Daily: The best jobs in media.

]]> Megan O'Neill http://socialtimes.com/online-video-ads-are-much-less-effective-on-young-viewers_b83521#disqus_thread http://socialtimes.com/online-video-ads-are-much-less-effective-on-young-viewers_b83521 http://socialtimes.com/?p=83521 Wed, 09 Nov 2011 09:15:22 +0000 Hulu Launches Ad Swap: Don’t Like A Video Ad? Swap It For Another! Hulu has made a name for itself as King of video ads, continuously ranking at the top of comScore’s online video rankings in terms of ads viewed.  Hulu ads are twice as effective as television ads and part of the reason for this is that the online video site gives viewers quite a bit of control over their video ad experience.  They’ve asked viewers to let them know whether ads are relevant for them, have let viewers select the type of ad they’d like to see and now they’ve launched a new ad innovation—Hulu Ad Swap.
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New Career Opportunities Daily: The best jobs in media.

]]> Megan O'Neill http://socialtimes.com/hulu-ad-swap_b80227#disqus_thread http://socialtimes.com/hulu-ad-swap_b80227 http://socialtimes.com/?p=80227 Tue, 04 Oct 2011 16:45:23 +0000 Top 10 Most Viral Video Ads Of All Time According To Ad Age What is your favorite viral advertisement of all time?  Is it the Volkswagen mini-Darth Vader spot?  How about the Old Spice response campaign?  Or maybe it’s Doritos’ Crash The Super Bowl campaign?  If these are among your favorites, you’re not alone.  These are three of the top 10 most viral video ads of all time, as recently reported by Ad Age.
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New Career Opportunities Daily: The best jobs in media.

]]> Megan O'Neill http://socialtimes.com/viral-video-ads_b77183#disqus_thread http://socialtimes.com/viral-video-ads_b77183 http://socialtimes.com/?p=77183 Tue, 06 Sep 2011 11:22:45 +0000 Hulu Ads Are Twice As Effective As Television Ads According to a new Beet.TV interview with Kevin McGurn, VP of Sales for Hulu, Hulu is blowing television advertising out of the water.  McGurn says that advertisers on Hulu are seeing double the return, compared to the ad load on television.
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New Career Opportunities Daily: The best jobs in media.

]]> Megan O'Neill http://socialtimes.com/hulu-ads-are-twice-as-effective-as-television-ads_b75852#disqus_thread http://socialtimes.com/hulu-ads-are-twice-as-effective-as-television-ads_b75852 http://socialtimes.com/?p=75852 Thu, 25 Aug 2011 08:00:14 +0000 How Effective Are YouTube Homepage Ads? [Video] Every day millions of people visit the YouTube homepage and, because of this, the YouTube masthead is considered prime advertising real estate.  Many brands dream of taking over the YouTube homepage for a day, or even for a few hours.  But how effective are these homepage ads, really?  Google partnered up with Compete to find out.
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New Career Opportunities Daily: The best jobs in media.

]]> Megan O'Neill http://socialtimes.com/youtube-homepage-ads_b71254#disqus_thread http://socialtimes.com/youtube-homepage-ads_b71254 http://socialtimes.com/?p=71254 Thu, 21 Jul 2011 06:54:48 +0000 Microsoft Introduces Crowd Sourced Ads on Xbox Kinect Kinect which officially became the hottest selling gadget, will now be used by Microsoft to serve social and interactive ads on the Xbox platform. According to NYTimes, Kinect users will soon be able to interact with and share ads with friends using voice and motion commands. Microsoft is naming the new ads NUads, an abbrevaited form for natural user-interface ads.

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New Career Opportunities Daily: The best jobs in media.

]]> Bilal Hameed http://socialtimes.com/microsoft-introduces-crowd-sourced-ads-on-xbox-kinect_b67647#disqus_thread http://socialtimes.com/microsoft-introduces-crowd-sourced-ads-on-xbox-kinect_b67647 http://socialtimes.com/?p=67647 Thu, 23 Jun 2011 17:00:25 +0000 Quicker Feet iPhone App Promises This Type of Ad: "50% Off If You Come To Our Store Within 5 Minutes" image Quicker Feet, a new iPhone app has opened up a new dimension in mobile location based advertising. The app allows retailers to alert users about on going promotions in the vicinity. The app will be launched publicly in May and is being billed as a way to counter revenues lost small retailers to online retail juggernauts likes Amazon.

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]]> Bilal Hameed http://socialtimes.com/quicker-feet-iphone-app-promises-this-type-of-ad-50-off-if-you-come-to-our-store-within-5-minutes_b43546#disqus_thread http://socialtimes.com/quicker-feet-iphone-app-promises-this-type-of-ad-50-off-if-you-come-to-our-store-within-5-minutes_b43546 http://www.socialtimes.com/?p=43546 Tue, 29 Mar 2011 17:00:18 +0000 TED Ads Worth Spreading: If You Only Watch 10 Ads This Year Make It These Last September TED curator Chris Anderson asked, “If advertising is so great, why the hell is it largely failing on the web?” He appealed to the advertising world to “reinvent, inspire and engage audiences” by redefining video advertising and invited advertisers to submit the best online video ad campaigns they could muster up to the TED Ads Worth Spreading contest. continued…

New Career Opportunities Daily: The best jobs in media.

]]> Megan O'Neill http://socialtimes.com/ted-ads-worth-spreading_b40845#disqus_thread http://socialtimes.com/ted-ads-worth-spreading_b40845 http://www.socialtimes.com/?p=40845 Sat, 05 Mar 2011 10:30:10 +0000 Developers: How To Gain 4.5 Million Users In A Few Months Crime City, developed by Funzio –a small social gaming company located in San Francisco — went from 2 million users in October of 2010 to 6.5 million users in January 2011. According to a recent case study, AdParlor — an advertising company dedicated to managing large Facebook advertising campaigns — worked with Funzio to define the game’s target audience. continued…

New Career Opportunities Daily: The best jobs in media.

]]> CJ Arlotta http://socialtimes.com/developers-how-to-gain-4-5-million-users-in-a-few-months_b40322#disqus_thread http://socialtimes.com/developers-how-to-gain-4-5-million-users-in-a-few-months_b40322 http://www.socialtimes.com/?p=40322 Fri, 04 Mar 2011 09:30:17 +0000 Comscore: Hulu Now #1 For US Online Video Ad Views HuluNew data released by Comscore in their June 2010 Online Video Rankings show that Hulu has surpassed Tremor Media to claim the number one spot for online video ad views in the United States. With more than 566 million American ad views on Hulu last month, the site was able to narrowly surpass Tremor Media, who had just over 523 million ad views.
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New Career Opportunities Daily: The best jobs in media.

]]> Megan O'Neill http://socialtimes.com/comscore-hulu-now-1-for-us-online-video-ad-views_b18240#disqus_thread http://socialtimes.com/comscore-hulu-now-1-for-us-online-video-ad-views_b18240 http://www.socialtimes.com/?p=18240 Fri, 23 Jul 2010 16:15:15 +0000 Report: Social Networks Drag Down Average CPM for Ads by 18 Percent facebook_thumbnailFacebook and other social networks appear to be the holy grail of advertising, allowing advertisers to tap into personal information and the social graph for extremely targeted – and thus profitable – ads. However, a new ComScore analysis of online advertising shows that advertising on social networks yields a CPM (cost per thousand impressions) of only 56 cents on average – compared to about $2.43 for the internet as a whole. Read on for more explanations of how social networks are impacting the online advertising business.
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New Career Opportunities Daily: The best jobs in media.

]]> Lauren Dugan http://socialtimes.com/report-social-networks-drag-down-average-cpm-for-ads-by-18-percent_b17541#disqus_thread http://socialtimes.com/report-social-networks-drag-down-average-cpm-for-ads-by-18-percent_b17541 http://www.socialtimes.com/?p=17541 Thu, 15 Jul 2010 16:00:01 +0000 Is YouTube Becoming Too Ad-centric? YouTube_AdHave you noticed an increase in ads on YouTube recently? From video overlays to banners, if you’ve noticed that advertising is slowly taking over YouTube you aren’t just losing your mind. According to Bloomberg, “Google Inc. has boosted the number of advertisers using display ads on its YouTube video site 10-fold in the past year.”
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New Career Opportunities Daily: The best jobs in media.

]]> Megan O'Neill http://socialtimes.com/is-youtube-becoming-too-ad-centric_b12217#disqus_thread http://socialtimes.com/is-youtube-becoming-too-ad-centric_b12217 http://www.socialtimes.com/?p=12217 Wed, 05 May 2010 14:51:27 +0000 The Review That Never Happened It’s funny, I just read a press release for a new Web site that is trying to compete with CitySearch and other destination-review stops. But I’ve decided against it. Why? Because after visiting the site, I was bombarded with ads.

You deserve better, dear reader.

So the site is not getting mentioned on Rotorblog, but allow this post to serve as a reminder to all social networking and Web 2.0 site owners: content is king and too many ads makes the king look like a court jester.

Many of today’s sites are created to fill a void and make the owner money, though not necessarily in that order. In the case of the site I won’t review, they are relatively new on the seen with minimal traffic. Then why on God’s green earth would they litter the place with PPC ads? They’ve shot themselves in the foot before they have left the gate!

The balance of content and ads is a juggling act. Much of it will be dictated by design and placement, but if you had to assign a ratio to it, what do you think is a fair proportion of content to ads? 80/20, 70/30, 60/40?

New Career Opportunities Daily: The best jobs in media.

]]> andrewgr http://socialtimes.com/the-review-that-never-happened_b5711#disqus_thread http://socialtimes.com/the-review-that-never-happened_b5711 http://www.socialtimes.com/?p=5711 Fri, 23 Jan 2009 14:22:04 +0000