According to a new Beet.TV interview with Kevin McGurn, VP of Sales for Hulu, Hulu is blowing television advertising out of the water. McGurn says that advertisers on Hulu are seeing double the return, compared to the ad load on television.
Every day millions of people visit the YouTube homepage and, because of this, the YouTube masthead is considered prime advertising real estate. Many brands dream of taking over the YouTube homepage for a day, or even for a few hours. But how effective are these homepage ads, really?
Kinect which officially became the hottest selling gadget, will now be used by Microsoft to serve social and interactive ads on the Xbox platform. According to NYTimes, Kinect users will soon be able to interact with and share ads with friends using voice and motion commands. Microsoft is naming the new ads NUads, an abbrevaited form for natural user-interface ads.
Quicker Feet, a new iPhone app has opened up a new dimension in mobile location based advertising. The app allows retailers to alert users about on going promotions in the vicinity. The app will be launched publicly in May and is being billed as a way to counter revenues lost small retailers to online retail juggernauts likes Amazon.
TED has announced the winners of their Ads Worth Spreading contest and these ads are definitely “worth spreading”.
Crime City, developed by Funzio –a small social gaming company located in San Francisco — went from 2 million users in October of 2010 to 6.5 million users in January 2011. According to a recent case study, Ad Parlor — company that manages large Facebook campaigns — worked with Funzio to define the game’s target audience.
New data released by Comscore in their June 2010 Online Video Rankings show that Hulu has surpassed Tremor Media to claim the number one spot for online video ad views in the United States. With more than 566 million American ad views on Hulu last month, the site was able to narrowly surpass Tremor Media, who had just over 523 million ad views.
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Facebook and other social networks appear to be the holy grail of advertising, allowing advertisers to tap into personal information and the social graph for extremely targeted – and thus profitable – ads. However, a new ComScore analysis of online advertising shows that advertising on social networks yields a CPM (cost per thousand impressions) of only 56 cents on average – compared to about $2.43 for the internet as a whole. Read on for more explanations of how social networks are impacting the online advertising business.
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Have you noticed an increase in ads on YouTube recently? From video overlays to banners, if you’ve noticed that advertising is slowly taking over YouTube you aren’t just losing your mind. According to Bloomberg, “Google Inc. has boosted the number of advertisers using display ads on its YouTube video site 10-fold in the past year.”
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It’s funny, I just read a press release for a new Web site that is trying to compete with CitySearch and other destination-review stops. But I’ve decided against it. Why? Because after visiting the site, I was bombarded with ads.
You deserve better, dear reader.
So the site is not getting mentioned on Rotorblog, but allow this post to serve as a reminder to all social networking and Web 2.0 site owners: content is king and too many ads makes the king look like a court jester.
Many of today’s sites are created to fill a void and make the owner money, though not necessarily in that order. In the case of the site I won’t review, they are relatively new on the seen with minimal traffic. Then why on God’s green earth would they litter the place with PPC ads? They’ve shot themselves in the foot before they have left the gate!
The balance of content and ads is a juggling act. Much of it will be dictated by design and placement, but if you had to assign a ratio to it, what do you think is a fair proportion of content to ads? 80/20, 70/30, 60/40?
