Posts Tagged ‘ads’

Online video advertising saw massive growth in the third quarter of 2011. Video technology company Freewheel reported that we are watching more Web videos than ever and, as a result, we’re watching more video ads too.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.

According to a new report from Futuresource Consulting, online video revenues tripled this year and they are on the path to becoming a $7 billion industry by 2015.

A new study from Burst Media and published by eMarketer reveals that online video advertising may be more effective for older audiences, while falling short among the 18 to 34 year old crowd.

Hulu ads are twice as effective as television ads and part of the reason for this is that the online video site gives viewers quite a bit of control over their video ad experience. They’ve asked viewers to let them know whether ads are relevant for them, have let viewers select the type of ad they’d like to see and now they’ve launched a new ad innovation—Hulu Ad Swap.

What is your favorite viral advertisement of all time? Is it the Volkswagen mini-Darth Vader spot? How about the Old Spice response campaign? Or maybe it’s Doritos’ Crash The Super Bowl campaign? If these are among your favorites, you’re not alone. These are three of the top 10 most viral video ads of all time, as recently reported by Ad Age.

According to a new Beet.TV interview with Kevin McGurn, VP of Sales for Hulu, Hulu is blowing television advertising out of the water. McGurn says that advertisers on Hulu are seeing double the return, compared to the ad load on television.

Every day millions of people visit the YouTube homepage and, because of this, the YouTube masthead is considered prime advertising real estate. Many brands dream of taking over the YouTube homepage for a day, or even for a few hours. But how effective are these homepage ads, really?

Kinect which officially became the hottest selling gadget, will now be used by Microsoft to serve social and interactive ads on the Xbox platform. According to NYTimes, Kinect users will soon be able to interact with and share ads with friends using voice and motion commands. Microsoft is naming the new ads NUads, an abbrevaited [...]

Quicker Feet, a new iPhone app has opened up a new dimension in mobile location based advertising. The app allows retailers to alert users about on going promotions in the vicinity. The app will be launched publicly in May and is being billed as a way to counter revenues lost small retailers to online retail juggernauts likes Amazon.

TED has announced the winners of their Ads Worth Spreading contest and these ads are definitely “worth spreading”.