Posts Tagged ‘advertisements’

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Facebook Acquires Instagram for $1 Billion (SocialTimes)
Facebook has acquired the photo-sharing site Instagram for a reported $1 billion in cash and stock. “This is an important milestone for Facebook, because it’s the first time we’ve ever acquired a product and company with so many users,” wrote founder and CEO Mark Zuckerberg in a statement on his Facebook page. Instagram Blog Instagram CEO Kevin Systrom also addressed the deal on the company’s official blog. “The Instagram app will still be the same one you know and love. You’ll still have all the same people you follow and that follow you. You’ll still be able to share to other social networks. And you’ll still have all the other features that make the app so fun and unique.” The New York Times / Dealbook With Instagram, Facebook will get a formidable mobile player — an area that is seen as a weakness for the sprawling social network. Gizmodo Facebook’s impending IPO probably didn’t have much to do with its ability to purchase Instagram — it already had globs of cash — but might shade how it uses Instagram going forward. Meaning, it’ll have public investors to appease, so it’s going to need to justify spending a ton of money. Read more

Crime City, developed by Funzio –a small social gaming company located in San Francisco — went from 2 million users in October of 2010 to 6.5 million users in January 2011. According to a recent case study, Ad Parlor — company that manages large Facebook campaigns — worked with Funzio to define the game’s target audience.

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Twitter is going where Facebook and much of social media have gone before: to the land of paid advertisers, brand placement and targeted ads. The social networking site let it slip this week that it has begun testing technology that would allow advertisers to target users based on who they are following and what type of information they are searching for.

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YouTube is no longer just the domain of news bloopers and Old Spice parodies. Political candidates across the country are seizing on the platform to save money and send a targeted message to a specific audience: voters.

Politico reports that Google will release metrics next week showing that political campaigns have moved beyond using just their own YouTube channel and Google AdWords to reach voters, and are now “repurposing their TV ads to use as pre-roll ads for YouTube clips.”

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