YouTube currently serves somewhere in the vicinity of 200,000 advertisers in any given quarter but the content featured on their new premium channels could open the doors for 6 or 7 million advertisers, according to YouTube’s VP of Global Sales, Lucas Watson.
Join us on July 31 for our Social Curation Summit in New York, where you'll learn new strategies to connect and engage with your audience using visual communities such as Pinterest, BO.LT, and Tumblr. Speakers include Scott Belsky (Behance), Shane Rahmani (Thrillist), and Elias Roman (Songza Media). Register by June 7 and save. 
It’s an innovative mobile video advertising platform that could help advertisers reach the consumer through engagement offered by Tapjoy’s extensive pay-for-performance ad marketplace.
Lifetime Moms is growing with A+E Networks, which includes more content with over 85 sites. Since launching in 2009, the Lifetime Moms family of sites has demonstrated strong growth, posting seven consecutive quarters of growth in audiences and more than doubling in size in the last year.
When you watch videos on YouTube it’s hard not to notice the pre-roll video ads, the overlays, and the advertisements in the sidebar, but if you had to take a guess at how many companies are actually advertising on YouTube you may fall short.
One of the more ambitious startups to emerge from this week’s Web 2.0 Summit in San Francisco is Gravity, a site that promises to “know what you like and what you want better than any search engine.” Should users sign in, or put their privacy guard up?
YouTube is opening up its video ad streaming to adult-only content, meaning that companies advertising products like alcoholic beverages will be able to promote their products worry free on the video site. As YouTube is a huge platform catering to adults and children alike, across a variety of topics from teen pop stars to Ultimate Fighting and everything in between, giving advertisers the option to voluntarily age-restrict their content could open doors for advertisers who have been cautious of going the YouTube route in the past.
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When it comes to advertising with videos on YouTube most companies are going about it entirely the wrong way. A lot of advertisers are stuck in the 30-secong television ad mentality and don’t know a thing about creating a promotional video that will go viral on the web. YouTube’s Hunter Walk gave a presentation to advertisers at Cannes and emphasized the importance of creating strong YouTube advertisements. He offered up a lot of great tips for advertisers and we’ve compiled them, along with some great viral advertising examples, to help your company create great advertisements for YouTube.
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