More money is being spent on both social and search advertising, but social beats search in some of the most important metrics.
Despite the growth of mobile adoption, the mobile advertising industry is stuck in the doldrums.
Instagram’s tagging feature lets users move around the main site, explore specific products and add their own photos of items from the collection.
While 72% of adult consumers spend a considerable amount of time on social media channels, social media is not a game-changer.
Twitter advertising has posted fourteen dronies since the Cannes advertising festival began on Sunday, and the account is nearing 3,000 followers.
Adidas plans to engage American sports fans through social media buzz created by its NBA player sponsors, who the company is sending to the World Cup.
While programmatic buys can save money, the practice has its limitations.
As a small group of brands test out Promoted Pins, research suggests that Pinterest users are receptive to increased marketing on the platform.
Ad management platform company Vindico found 57 percent of two billion video ads from a two month survey were “unviewable.”
Social networks have broken up into multiple apps and sites for the purpose of harvesting social signals and selling personalized ads.