“Luge” by the Canadian Institute for Diversity and Inclusion was shared 286,278 times the week the Winter Olympics in Sochi commenced.
Ninety percent of all social buzz around the Super Bowl ads came from mobile devices.
Are millennials clueless when it comes to online privacy, or do they simply care less about privacy than previous generations?
“Think occasionally of the suffering of which you spare yourself the sight.” – Albert Schweitzer
Active people are more likely to be happy with brands and are more receptive to advertising and sponsorship.
We are moving toward a post-materialistic culture, attention spans are not getting shorter, Millennials are professional commitment-phobes and work is the new religion.
“Customers define themselves through brands they use. The branded clothes they wear, the cars they drive, the drinks they consume, university they attended, favorite spots to hang out, and so on.” –Nyimpini Mabunda, Smirnoff Vodka Marketing Manager
While relatively few in number, much like core emotions, each deep metaphor may take many different forms.
“Some intrepid advertisers will spend the money necessary to attract the right talent, and will create native experiences that are so entertaining, informative, or educational that they rival the quality of the world’s best journalism.”
Researchers at the University of California, San Diego, are developing a computer vision program that scans photos to determine an individual’s urban tribes, or in-groups.