YouTube hopes a more traditional approach to advertising may help its stars gain name recognition.
“For small sites, loyalty might be a better path to pageviews.”
Twitter introduced the new ad formats to a group of visiting ad executives last week, demonstrating how Twitter cards can be used for contests and sweepstakes, and suggesting creative ways marketers can use the product.
Google earned 49.3 percent of overall mobile advertising revenues, which is much higher than time spent by consumers using Google’s mobile products. Facebook’s 17.5 percent of earned mobile advertising revenue, on the other hand, is proportional to its share of consumer time-spent
YouTube hopes to alleviate advertisers’ concerns about an oversupply of video inventory on the Web and finding quality programming.
The average American uses three or more devices to access the Internet throughout the day. For marketers, this means budgets for cross-device campaigns are on the rise.
Location can be a flexible concept on social media, but researchers have developed an algorithm that enables marketers to pinpoint user locations anyway.
How effective is branded content when the brand is hidden? Wren’s viral video “First Kiss” offers some insights.
Users spend roughly 80 percent of their time with smartphone apps, whereas 20 percent or less of their time is spent on websites.
“Luge” by the Canadian Institute for Diversity and Inclusion was shared 286,278 times the week the Winter Olympics in Sochi commenced.