“You used to have to sneak sex into advertising,” said comedian Colin Quinn. “Now you have to sneak advertising into sex.” Speaking at NCM’s cinema upfront presentation in New York City today, he noted that messaging apps like Snapchat might not be the right place for an ad, but the presentation that followed showed more appropriate ways for brands to join the conversations that play out publicly on social media sites. NCM Media Networks today announced a partnership with Foursquare and Twitter that will bring marketers on the big screen into the conversations on the small screen.
These days, more and more brands are incorporating YouTube into their online advertising and marketing strategies. But if you’re new to advertising on YouTube, it can be tough figuring out how it works and where to get started. We spoke with Michael Lanz, Industry Director, Social & Information at Google, and Jane Barrett, Director of Marketing and Communications at Zoosk, to glean some insight into the benefits of brand advertising on YouTube, as well as some tips on how to get started.
SoundCloud has released ‘Moving Sounds,’ a tool for creating slideshows with images and audio tracks. Launched in beta today with a handful of partners, the creative tool also represents a new form of advertising within the audio-based community.
Pinterest combines the beauty of flipping through a glossy magazine with the instant gratification of a Google search, which could be a game-changer for marketers who are looking for new ways to reach people online. This infographic from Prestige Marketing breaks down everything you’ll need to know about setting up your account and getting started.
Millions of video views do not necessarily equal millions of dollars on YouTube, the video-sharing site where professional entertainers share the screen with amateur filmmakers. While the ads embedded into the videos undoubtedly bring in revenue for the video creators who have partnered with YouTube, multichannel networks and top performers are now saying that those advertising dollars are not keeping pace with their video views.
If you’ve been feeling inundated with ads when watching online videos there’s a good reason for it. According to comScore stats, we’re being exposed to a whopping 67.5 percent more online video ads than we were a year ago.
If you like cats, gold chains, and cats in gold chains, you’ve come to the right place. Walter and the Lap Cats, the feline stars of a series of YouTube commercials for Litter Genie, are hosting a rap battle on Twitter to benefit the Best Friends Animal Society.
Well folks, it’s almost that time of year again—the one where we all don jerseys, gather in living rooms in front of television sets with nachos, beer and humungous sandwiches to watch…commercials! Yep! Super Bowl Commercial Season is in full swing, and today Hulu AdZone, Hulu’s dedicated destination for Super Bowl ads, kicks off in anticipation of the big game.
Advertisers are spending 20.3 percent of their Facebook budgets on mobile ads, according to new data from Kenshoo Social. The company’s analysis of two million Facebook ad clicks and conversions also revealed that ad spends vary dramatically between Android and iOS devices.
Online video advertising is booming. comScore reported that U.S. Online viewers watched 10.8 billion video ads in October of this year alone. But a new study from Kantar Media reveals that brands may not be as quick to jump on the online video advertising bandwagon as one might think. The study found that a whopping 77 percent of brands are still using national TV advertising exclusively and have yet to dip their toe in the online video pool.