So far, engagement is high on mobile messaging apps. If this holds true, Snapchat could become very lucrative.
The CEO of Snapchat said the app will introduce its first paid ads “soon” as part of its Stories feature.
Facebook’s new ad platform Atlas won’t revolutionize the marketing world. But Google should watch its back.
The image-hosting site’s native ads boast high engagement rates thanks to the shareability of visual content.
Ello offers a refuge from Facebook’s new policies, and users are responding with interest.
“Shockvertising” allows companies to stand out, while social media users gather the pitchforks, the torches — and sometimes, the money.
The Internet’s Oscars will offer new categories for user interface, streaming sites and branded entertainment for 2015.
Is organic social better than paid social? When it comes to conversions, it’s not.
Facebook auto-play videos are sucking up data on mobile devices at an obscene rate.
While other studies found that YouTube was weak when it came to social conversions, a new study suggests otherwise.