Given the success of Imgur’s initial trials with sponsored content, it seems like the perfect time to expand the offerings to generate greater revenue.
Activia, Samsung and Nike were the top-performing brands in social video this year.
Amazon and Hollister are the first brands to make use of a new type of ad from Snapchat.
The video racked up 12 million views in three days. But the biggest challenge was finding grandmas who hadn’t tried weed before.
While Google is still the dominant search engine, an Adobe report indicates that Bing search has increased significantly worldwide.
Tumblr’s user base may complain about the changes, but if the site is realigning itself into a video provider, their cries may fall on deaf ears.
Publishers are fueling revenues at programmatic exchanges.
Instagram is rolling out its first auto-play video ads with Disney, Banana Republic and Lancome.
Tumblr is rolling out its first video ads, giving advertisers the option to automatically play them.
So far, engagement is high on mobile messaging apps. If this holds true, Snapchat could become very lucrative.