Adobe’s Marketing Cloud aims to “help marketers solve complex digital business challenges.”
Even if Facebook has data for targeting ads at specific user segments, previous efforts at using Facebook to target the social media generation have been dubious at best. Ultimately, consumer habits are shifting and in many cases, younger people prefer the sharing economy to the cost of ownership.
Chewing popcorn can make you immune to the effects of advertising, just make sure you chew like an animal.
In an effort to become a sustainable business, Instagram is the latest to enter the advertising game with an announcement that US users will begin seeing ads in their feeds. The company said it plans to make the ads part of the normal user experience and “start slow” with ads from brands already using the platform.
While the great eye of the tech community focused squarely on Apple this week, Twitter took the opportunity to sneak through the black gates of mobile advertising in a way that’s SURE to shake up Facebook. And it went largely unnoticed.
Yahoo has officially announced its plans to acquire Tumblr for $1.1 billion. Much like Facebook’s $1 billion acquisition of Instagram in 2012, Yahoo’s latest purchase will bring the company a younger user base with the promise of more revenue.
“You used to have to sneak sex into advertising,” said comedian Colin Quinn. “Now you have to sneak advertising into sex.” Speaking at NCM’s cinema upfront presentation in New York City today, he noted that messaging apps like Snapchat might not be the right place for an ad, but the presentation that followed showed more appropriate ways for brands to join the conversations that play out publicly on social media sites. NCM Media Networks today announced a partnership with Foursquare and Twitter that will bring marketers on the big screen into the conversations on the small screen.
These days, more and more brands are incorporating YouTube into their online advertising and marketing strategies. But if you’re new to advertising on YouTube, it can be tough figuring out how it works and where to get started. We spoke with Michael Lanz, Industry Director, Social & Information at Google, and Jane Barrett, Director of Marketing and Communications at Zoosk, to glean some insight into the benefits of brand advertising on YouTube, as well as some tips on how to get started.
SoundCloud has released ‘Moving Sounds,’ a tool for creating slideshows with images and audio tracks. Launched in beta today with a handful of partners, the creative tool also represents a new form of advertising within the audio-based community.
Pinterest combines the beauty of flipping through a glossy magazine with the instant gratification of a Google search, which could be a game-changer for marketers who are looking for new ways to reach people online. This infographic from Prestige Marketing breaks down everything you’ll need to know about setting up your account and getting started.