Here’s what online marketers can learn from these five social media campaigns that went viral.
The mobile gaming ad model can turn product placement in free-to-play games into pay-to-win scams.
A clever product promotion lets you buy discounted sunscreen by spending some time outside.
Google’s growth is driven by the company’s core search business, product listing ads and YouTube.
More money is being spent on both social and search advertising, but social beats search in some of the most important metrics.
Despite the growth of mobile adoption, the mobile advertising industry is stuck in the doldrums.
Instagram’s tagging feature lets users move around the main site, explore specific products and add their own photos of items from the collection.
While 72% of adult consumers spend a considerable amount of time on social media channels, social media is not a game-changer.
Twitter advertising has posted fourteen dronies since the Cannes advertising festival began on Sunday, and the account is nearing 3,000 followers.
Adidas plans to engage American sports fans through social media buzz created by its NBA player sponsors, who the company is sending to the World Cup.