advertising counts - SocialTimes.com http://socialtimes.com Your Social Media Source Copyright 2012 Sun, 12 Feb 2012 17:31:16 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.1.1 comScore Can't Keep Up with Changing SocNet Ads Yesterday Nick mentioned on All Facebook that Facebook has modified ad formats throughout the social network yet again, now displaying three ads, up from two per page. This was just the latest in a string of changes made to Facebook ad display options, which has also included video ads on the homepage. But who’s keeping track? comScore is trying.

According to Red Herring, comScore is under-counting ad traffic on Facebook because of the constant modifications made to the ad formats. For instance, counting display ads and not content-laden marketing ploys could mean that a portion of advertising methods aren’t being efficiently included in reports reflecting Facebook’s potential to deliver ads to users.
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]]> kristennicole http://socialtimes.com/comscore-social-network-ad_b933#disqus_thread http://socialtimes.com/comscore-social-network-ad_b933 http://www.socialtimes.com/?p=933 Thu, 20 Nov 2008 12:11:58 +0000