It’s impossible for participants at Advertising Week to attend all the sessiona relevant to their jobs and their clients. The agenda is just overwhelming. In a good way.
I was fortunate to pick several sessions with fresh perspectives on the evolving space where advertising meets social media. After the jump, a fresh look at social media strategy that everyone in your company can understand and act upon.
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Industry conferences tend to induce information euphoria as participants’ brains become oversaturated with ideas, statistics and new contacts. I ended up with lots of lists after Advertising Week and the Social Ad Summit. Here are a few that may jog your memory if you were there or spark an idea if you were not able to attend.
On the podium’s left couch, Joe Penna and Justine Ezarik, better known as MysteryGuitarMan and iJustine – two members of Generation Y who typically have a million or more viewers for each of their YouTube videos. On the right couch, Ivy Ross, CMO of GAP and Jill Fletcher, Social Media Manager of Virgin America. Four brands and moderator Jason Harris of Mekanism talking about social media influencers. Yes, I typed that right. Four brands.
After the jump, how two of the brands are also entertainment channels helping product brands get deeper into content creation. Plus, an assortment of other takeaways from day four of Advertising Week. Read more
The rain gave New York a bit of a break yesterday, but the torrent of ideas at Advertising Week was unrelenting. The data summit included a demonstration of measuring ad effectiveness using brain waves, revelations on Generation Y that had a few Millennials in the audience pleading with the presenter from MTV to say it wasn’t so, and online media innovator Arianna Huffington interviewing her friend Sheryl Sandberg, COO of Facebook.
After the jump, how a positive shift in America’s corporate culture may be an unintended consequence of social media marketing, why, after my snarky remarks of the last few days, I now hold Facebook’s advertising platform in high esteem, plus my take on the best revelations and quotes of day three of Adverting Week. Read more
After a Monday Advertising Week session at which major brands seemed to have memory loss when questioned about social media platforms other than Facebook, I was a little wary when I walked into yesterday’s “Marketing That Connects” panel to find the Facebook logo projected on the wall. Was this to be another Facebook commercial? The lights dimmed after a brief introduction (and expression of gratitude to Facebook for its support of Advertising Week) to allow us to better view a long form commercial for the Facebook advertising platform.
After the jump, the scoop on the conversation that followed, as well as takeaways on social media advertising, trust, and the structure and process of developing brand communications from the second day of the seventh annual Advertising Week. Read more
On a perfect day for umbrella vendors, Advertising Week got off to a slow start in New York yesterday. But by the afternoon’s Advertising Week Leadership Conversation moderated by NY Times advertising columnist Stuart Elliott (pictured), the crowd fueled by a few sessions of ideas and Bloomberg-provided power bars, was primed.
The quote the day, came from panelist Pio Schunker, SVP, Integrated Marketing, Coca Cola. “Marketing has become increasingly non-linear,” said Schunker. He called social media a great opportunity, continuing, “But none of us is really as ready as we should be for what we have now.”
More of my takeaways from the first day of the seventh annual Advertising Week after the jump. Read more
It’s one thing to sit around and talk about social media. It’s another to share those conversations socially. In addition to Advertising Week’s Twitter feed, “radio station WADV” will provide interviews and conference news via audio blog, daily podcast and continuous stream.
Social Times asked Doug Zanger, the poing man for the social audio, to tell us about what’s behind the audio initiatives and what we might expect to be hearing next week. Read more
