Posts Tagged ‘AdWords’

Facebook and Microsoft’s AOL Patents | YouTube and Twitter’s New Ads

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Facebook Acquires AOL Patents From Microsoft (paidContent)
Facebook announced today that it will pay $550 million to Microsoft for the right to 650 patents and patent applications. Microsoft acquired those patents and hundreds of others in a deal with AOL earlier this month. The New York Times / Bits The deal allows Facebook to bulk up its intellectual property portfolio ahead of the social networking company’s initial public offering, expected next month, and it is a further sign of the growing importance of stockpiling patents in the arsenal of any big technology company. AllFacebook Facebook is currently embroiled in a controversial patent-infringement lawsuit filed by Yahoo in March. Meanwhile, last September, AOL, Yahoo and Microsoft joined forces to challenge Facebook on the online display advertising revenue front. PandoDaily Another thing is astounding about this story: The ever-bumbling AOL has actually done something smarter than Yahoo, the purple dinosaur. AOL sold and licensed its patents for a cash injection of more than $1 billion. Yahoo wanted money too, but it chose to use its patents to extort that kind of cash out of Facebook via a conveniently timed lawsuit — with zero attempt at negotiations before hand. Read more

Political Campaigns Go 21st Century: YouTube Style

YouTube-Logo1YouTube is no longer just the domain of news bloopers and Old Spice parodies. Political candidates across the country are seizing on the platform to save money and send a targeted message to a specific audience: voters.

Politico reports that Google will release metrics next week showing that political campaigns have moved beyond using just their own YouTube channel and Google AdWords to reach voters, and are now “repurposing their TV ads to use as pre-roll ads for YouTube clips.”

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