American Airlines is super engaged on Twitter, but most airlines seem to ignore Facebook altogether.
Twitter rolling out more photo-centric redesign. FarmVille loses 4 million daily active users over one year. These stories, and more, in today’s Morning Social Media Newsfeed.
Customers are turning to social media for their customer service needs, and airlines are answering the call.
The Federal Aviation Administration has been telling us to power down our electronics for years – but that is changing this year due to the obvious fact that there is no scientific proof of dangerous electronic interference.
The FAA is currently working with an industry group to draft new legislation which is expected to announce their findings in July, but an anonymous source has leaked information to the New York Times that the FAA will relax its take-off rules as early as next year. Since the FAA has been unable to provide solid scientific proof of interference the agency is under intense pressure from industry groups and legislators to allow passengers the same rights as flight attendance and pilots who use iPads for flight manuals during all phases of flight:
“So it’s O.K. to have iPads in the cockpit; it’s O.K. for flight attendants — and they are not in a panic — yet it’s not O.K. for the traveling public,” said Senator Claire McCaskill (D-MO).
At a recent Socialize event in Toronto, a few panelists pointed out that people may be looking at Google+ the wrong way. While most are trying to categorize it as a social network, the speaker felt that Google+ couldn’t miss because it was just a way of strengthening social SEO, and as the years pass, it will become more and more vital for companies to use it to improve their SEO anyway, and eventually this will draw people to Google+ through Google search.
I feel that this idea is spreading through businesses pretty fast, and seeing as how starting a basic Google+ business profile has almost zero risk and a very low cost, we’re seeing companies get into the space quick. The latest? Airlines.
Yup, there’s a lot a Communist company can teach you about social media marketing. Ready to have your MIND BLOWN?
Various airlines are dedicating resources to social media. For those interested to play visible role in this domain, there are few key lessons to be learned. SimpliFlying, created a very clear infographic that shows how the airline industry has allocated resources to social media.
This service is currently in testing in two Boeing 767-200 planes. The cost of this service is not mentioned in the press release. This service is limited to flights within the continent.
Will airlines begin to offer eBooks on flights the way they offer movies?
Last night I was flying on Virgin America and I was playing around on “Red,” the airline’s interactive entertainment system on the back on the seat and came across a “Read” button. When you push the button is says, “Coming soon,” which it has said since the airline launched back in 2007.
It made me wonder if they had plans to start featuring eBooks or short stories for free or for purchase. There are a number of ways that it could work. Perhaps you could sign in to an existing Amazon or Barnes & Noble account and access your digital bookshelf directly. Or perhaps the airline could sell bestsellers or short stories directly. Think Atlantic Fiction’s monthly short stories in the Kindle store.
It could also be a great place for publishers to market their books and give away sample chapters. I like to catch up on new music videos on Virgin’s entertainment system, so why not read a couple of chapters from a few new bestsellers to decide which ones I might actually like to buy and read.
It is also a good place to read newspapers, magazines or headlines. But there is something about reading books on airplanes that goes hand in hand.
What do you think?