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Alcohol Brands on Twitter Now Have Age Verification


twitter age verificationAge screening is coming to Twitter – at least for alcohol brands like Budweiser and Heineken. The new changes were announced yesterday evening on Twitter’s blog:

One of the biggest challenges for alcohol brands is how they connect with an age-appropriate audience. To address this on Twitter, we’re rolling out an improvement to the age-screening experience on Twitter.com, iOS, and Android devices. Starting today, alcohol brands can safely grow their of-age network of Twitter followers in a way that’s simpler than before. Read more

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A Teen Speaks-When did it become acceptable to post drunk antics on Facebook?

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A bad photo posted, an inappropriate message sent, a status containing enough spelling/grammar errors to bring my high school English teacher to tears; we’ve all been there during a big night out while in a state of total inebriation. Or should I say the morning after, when a simple scroll through the inbox reveals several messages containing slightly embarrassing content that probably seemed like a good idea at the time, but the individual has no recollection of in current times. Or the 15 Facebook notifications, waiting to be attended to.  Fifteen Facebook notifications? Gee, I’m popular today. But wait, I haven’t even put anything on Facebook for the last week. Six misspelt statuses and four blurry, low quality, yet still extremely unflattering photos prove otherwise.

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TGIF: A Flask that Imitates an iPhone

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Imitation is flattery, because the only better thing than an iPhone is an iPhone flask that holds your favorite booze. The iFlask is the product of recent graduates and bros Ethan and Dan from Indiana University whose initial project Kickstarter failed. This did not deter the team, as they’ve managed to set up a relatively simple webshop to spread the joy of drinking.

While in college we had countless friends get open container tickets during tailgates or complained about paying too much for drinks at concerts and sporting events. And unless you’re a 70 year old talking about the good ole days, carrying around a standard flask looked kinda weird! We knew there had to be a better way to discretely bring the joy of throwing one back with your friends to countless events worldwide…Thus the iFlask was born!

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Maker’s Mark Won’t Cut Alcohol Levels Thanks To Social Media

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Earlier this month, Maker’s Mark announced that they would be reducing the alcohol content (ABV) of their bourbon from 45 percent, or 90 proof, to 42 percent, or 84 proof, due to a supply shortage. Following the announcement, the company faced a social media backlash, with a barrage of less-than-friendly comments from fans on Twitter and Facebook. As a result, the brand has reversed it’s decision.

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Before You Get Drunk Visit Beer Suggest

beer_suggestThere’s something about summer that brings out the adventurous beer drinker in me. Don’t get me wrong, a cold suds hits the spot all year long, but the hot sun puts me in the mood to roll the dice on some different brews.

Now on the scene is BeerSuggest, a new wiki that informs users about everything beer related.

Covering over 4,363 beers and 1,154 breweries, you can research based on country, style, alcohol content, public rating and several pother criteria.

One neat the thing the site offers is a ‘related beers’ section where you can find beer that is similar to one you like. Tired of Corona? You might want to track down Jimmy “I’ll put my name on anything” Buffet’s brew Landshark.

If you choose to register, the wiki will track your beer preferences, offering similar suds along the way. A social network component lets you buddy up with peeps who enjoy similar drinks.

The site also keeps tabs on upcoming beer festivals and events.

A feature that I would love to see is a on-the-go access. A mobile beer guide that’s accessible from my mobile device would be ideal. That way, I can impress the group when I buy a round of that in-season microbrew.

Beer holds a special place in many people’s hearts. And now that the beloved beverage can potentially fuel vehicles, it might be a cure-all after all!