Posts Tagged ‘Alex Iskold’

Entertainment-based social network GetGlue is getting down to business with its launch of the GetGlue Business marketing dashboard, which is already being used by major networks including USA Network, Discovery Channel, Oxygen, and HBO.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.

Mobile-phone manufacturer HTC is on board as the sponsor of the next phase of the partnership between Entertainment Weekly and GetGlue.

Entertainment-based social network GetGlue reached its first publishing partnership, signing on with Entertainment Weekly to team up on a rewards program that offers EW.com readers who check in to items on the site’s Must List using GetGlue to obtain virtual and physical stickers, as well as access to exclusive curated content from the magazine’s editors.

In addition to GetGlue’s first foray into publishing, the initiative marks Entertainment Weekly‘s first social check-in integration.

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If you’re not in Times Square on New Year’s Eve, you may not be able to check in to foursquare, but fear not: Fellow app GetGlue will sate your check-in appetite by offering stickers to users who check in to CNN’s New Year’s Eve Live with Anderson Cooper and Kathy Griffin or MTV’s New Year’s Bash with Whitney Cummings and Jersey Shore cast members Pauly D and Snooki, Mashable reports.

Users who check into the CNN coverage before 11 p.m. ET Dec. 31 will also be eligible for a special sticker, according to Mashable, which added that GetGlue CEO Alex Iskold said New Year’s Eve will mark the first time GetGlue will attempt to drive users to a live event.

This morning mediabistro.com kicked off another in its series of summits geared toward the technology and media communities. Web 3.0, aka Semantic Web, aka Linked Data is the next generation of how we gather, share and connect all that information that exists on the Web. Think of it as a smarter Google.

As this morning’s keynote speaker Thomas Tague of Thomson Reuters told the crowd, if media companies don’t start understanding the value of Web 3.0 now, they will regret it later. Of the more than 450 attendees, about 25% said they work in technology, but another 20% said they work in media. For those not in the know, Tague suggested reading through this Wikipedia entry for a primer on Web 3.0.

The first panel gave an overview of the state of Web 3.0. Adaptive Blue CEO Alex Iskold told the crowd this technology will “change the way people connect.” Primal Fusion CEO Peter Sweeney called it “an industrial revolution.”

“In 1996 Web 1.0 was just about getting us online,” said Sweeney. “Web 2.0 was revolutionary. Getting consumers involved in content was absurd until companies started doing it.”

“What we need to do is move to the next level,” he said. We’ll continue to cover the conference which is being held at the New Yorker Hotel, today and tomorrow.

• Earlier: What is Web 3.0?

Last week I had the opportunity to speak with Alex Iskold of Glue, the company behind a robust semantic social recommendation tool. As you will see in the video below, Glue is extremely effective at integrating social recommendations as you browse around the web. If you want to connect with your Facebook friends through the network, Glue is integrated with Facebook Connect.

The most impressive component of Glue is that it automatically integrates with sites from all over the web and no matter which site you are on, the system will parse out movies, music, restaurants, tv shows, and more without you having to do anything. Currently Glue runs on Firefox but the company plans on releasing an Internet Explorer version in the near future.
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