Foursquare is looking for advertisers to participate in its efforts to retarget ads to Web users based on their check-ins and to serve up interstitial ads in its mobile apps, according to a leaked pitch deck for advertisers.
Foursquare is expanded the offers program it debuted with American Express in June 2011 to all major credit cards, the company said today.
American Express and Twitter struck a deal yesterday to allow consumers to buy select products without leaving the Twitter stream. But Chirpify has been doing that for a year.
Twitter Bids its First Pope Farewell as Benedict XVI Resigns (The Daily Dot)
After the Vatican’s surprise announcement this morning that Pope Benedict XVI will be resigning at the end of the month, Twitter is reacting predictably: with terrible puns. It’s a fitting farewell to the first pope to join the microblogging site.
American Express is scoring some major points with Groupon Hong Kong because the two companies are partnering up to bring benefits and rewards to consumers in Hong Kong. American Express Cardmembers can redeem Groupon cash vouchers at a savings of 60%, presently.
Groupon Hong Kong has become the first Membership Rewards partner of American Express from the online group-buying category, adding a new component to the American Express Membership Rewards program. The partnership also shines a pretty favorable light on Groupon, in general, with the connection to American Express.
Of course, any new American Express program can’t officially start without a giveaway or a special deal. The giveaway is “8 Million Membership Rewards Points Lucky Draw.” With each transaction of any spending amount on Groupon Hong Kong during August 18 to September 30, Cardmembers will receive one entry into the lucky draw for a chance to be one of eight winners of one million MR points.
The special deal with American Express also runs from August 18 to September 30. When Cardmembers redeem a HK$100 Groupon cash voucher with 30,000 MR points, they will receive a total rebate of 18,000 MR points.
I am sure the partnership will be successful for both companies because each company services impulse buyers looking for deals. It will be interesting to see if American Express and Groupon continue their partnership by branching out to other Groupon cities for a worldwide partnership.
The process starts with users selecting deals they like from their Link, Like, Love. The selection is linked to their card. They just use their card at the time they are ready to redeem the offer and receive their discount. The discount is indicted on their monthly statement. If the card member is really excited about the deal, she can share it with her friends.
While some of wait to see if NFC (Near Field Communications) takes off as the mobile payment system technology of choice (it doesn’t look to be it so far), Sprint partnered with American Express and its Serve mobile digital payment system available to its customers.
However, access to this service is limited to “select” Sprint Android powered smartphones. So, it is not a universal mobile payment solution for Sprint customers. Serve also currently supports iOS (iPhone, iPod touch, iPad) and support is planned for Microsoft Windows Phone and RIM BlackBerry.
ReadWriteWeb notes that an American Express card is not required to use Serve. Transactions can be funded using a bank account, debit or credit card, or from another Serve account.
You can learn more about American Express’ Serve at:
Via ReadWriteWeb: American Express’ Digital Payments Platform Serve Teams with Sprint
The New York Times reports that American Express has teamed with Foursquare to offer national discount deals.
The Sync American Express site is found at:
You need an American Express card account, a Foursquare account and app on your phone to participate. Your card information is synced with Foursquare which enabled you to unlock specials. There is no need for coupons or even to show your phone to receive the discounts. Specials are redeemed simply by using your card after unlocking them in Foursquare. NYT reports that just a few storesand restaurants like Sprots Authority, H&M, Union Square Cafe (in NYC) and Blue Smoke (also in NYC) are participating at the start.
It is interesting to note that Foursquare is not getting any revenue from this partnership.
Readers of AOL’s hyperlocal Patch network of sites will gain access to hyperlocal deals and the ability to complete transactions with local merchants as the result of an agreement between AOL and American Express to bring the global financial services company’s Serve digital payment and commerce platform to Patch sites nationwide.
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