Posts Tagged ‘American Express’

American Express is scoring some major points with Groupon Hong Kong because the two companies are partnering up to bring benefits and rewards to consumers in Hong Kong. American Express Cardmembers can redeem Groupon cash vouchers at a savings of 60%, presently.

Groupon Hong Kong has become the first Membership Rewards partner of American Express from the online group-buying category, adding a new component to the American Express Membership Rewards program. The partnership also shines a pretty favorable light on Groupon, in general, with the connection to American Express.

Of course, any new American Express program can’t officially start without a giveaway or a special deal. The giveaway is “8 Million Membership Rewards Points Lucky Draw.” With each transaction of any spending amount on Groupon Hong Kong during August 18 to September 30, Cardmembers will receive one entry into the lucky draw for a chance to be one of eight winners of one million MR points.

The special deal with American Express also runs from August 18 to September 30. When Cardmembers redeem a HK$100 Groupon cash voucher with 30,000 MR points, they will receive a total rebate of 18,000 MR points.

I am sure the partnership will be successful for both companies because each company services impulse buyers looking for deals. It will be interesting to see if American Express and Groupon continue their partnership by branching out to other Groupon cities for a worldwide partnership.

The process starts with users selecting deals they like from their Link, Like, Love. The selection is linked to their card. They just use their card at the time they are ready to redeem the offer and receive their discount. The discount is indicted on their monthly statement. If the card member is really excited about the deal, she can share it with her friends.

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While some of wait to see if NFC (Near Field Communications) takes off as the mobile payment system technology of choice (it doesn’t look to be it so far), Sprint partnered with American Express and its Serve mobile digital payment system available to its customers.

American Express and Sprint Collaborate to Promote Serve

However, access to this service is limited to “select” Sprint Android powered smartphones. So, it is not a universal mobile payment solution for Sprint customers. Serve also currently supports iOS (iPhone, iPod touch, iPad) and support is planned for Microsoft Windows Phone and RIM BlackBerry.

ReadWriteWeb notes that an American Express card is not required to use Serve. Transactions can be funded using a bank account, debit or credit card, or from another Serve account.

You can learn more about American Express’ Serve at:

serve.com

Via ReadWriteWeb: American Express’ Digital Payments Platform Serve Teams with Sprint

The New York Times reports that American Express has teamed with Foursquare to offer national discount deals.

A Start-Up Matures, Working With AmEx

The Sync American Express site is found at:

sync.americanexpress.com

You need an American Express card account, a Foursquare account and app on your phone to participate. Your card information is synced with Foursquare which enabled you to unlock specials. There is no need for coupons or even to show your phone to receive the discounts. Specials are redeemed simply by using your card after unlocking them in Foursquare. NYT reports that just a few storesand restaurants like Sprots Authority, H&M, Union Square Cafe (in NYC) and Blue Smoke (also in NYC) are participating at the start.

It is interesting to note that Foursquare is not getting any revenue from this partnership.

Readers of AOL’s hyperlocal Patch network of sites will gain access to hyperlocal deals and the ability to complete transactions with local merchants as the result of an agreement between AOL and American Express to bring the global financial services company’s Serve digital payment and commerce platform to Patch sites nationwide.

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Create a video pitching your idea in 60 seconds or less, upload it to YouTube and your pitch could be made into a short film by an acclaimed Tribeca Film director.

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Are you an SEO guru? Is SEM the name of your game? American Express needs you. The company is on the hunt for a senior online marking manager, who can lead paid search, SEO and affliate programs for its fee-services acquisition group…with panache.

If hired, you’ll be responsible for the management and expansion of your marketing channels, leveraging your passion for online marketing to identify new opportunities, implement best practices, and campaign optimization. You’ll be collaborating with business partners and managing agency relationships, which means you ultimately have the potential to make a major impact on company growth.

Amex is looking for someone with SEO/SEM and affiliate marketing experience, and a proven track record of running successful campaigns. You should also be a team player with an entrepreneurial spirit, and have a positive can-do attitude. Interested? Apply here.

iVillage and PASS from American Express want to help parents when it’s time to have “the talk” with their teenagers.

No, not that talk: The NBC Universal-owned women’s online destination and the prepaid reloadable card for teens teamed up on multiplatform initiative The Talk, aimed at helping mothers teach their young adults about financial responsibility.

The Talk will include custom editorial and video, social-media components, and promotion on NBC.com.

Video vignettes and a series created by parenting and financial experts will be promoted on Facebook, Twitter, and other social networks. Parents who are on Facebook can access the iVillage page for tips and advice from other parents and financial experts, as well as the opportunity to download The Talk badge after having “the talk.” And The Talk will be promoted on the Parenthood page on NBC.com, as well as via an online public-service announcement featuring CNBC’s Maria Bartiromo.

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