Zynga reports better-than-expected earnings. Mark Zuckerberg responds to a Facebook comment on Ebola. These stories, and more, in today’s Morning Social Media Newsfeed.
After Supreme Court ruling, online video company Aereo now wants to be considered a cable company. The BBC is creating a “pop-up” news operation in Thailand. These stories, and more, in today’s Morning Social Media Newsfeed.
“This is the first time that consumers can use loyalty reward points seamlessly in-app and in real time for on-demand transportation in this way.”
LinkedIn to Offer $1 Billion in Stock (The Wall Street Journal)
LinkedIn looking to capitalize on a strong run-up in its share price, filed Tuesday to raise $1 billion in a follow-on stock offering. After going public at $45 a share in May 2011, LinkedIn’s stock has more than quintupled.
Microsoft Said to Be in Talks to Invest in Foursquare (Bloomberg)
Microsoft and American Express are vying to take an equity stake in Foursquare, according to people with knowledge of the discussions. The two companies are competing to invest in Foursquare rather than cooperating on a joint bid, said one of the people, who asked not to be identified because the information isn’t public.
Two and a half million Californians had personal information put at risk in 131 electronic data breaches in 2012, and 1.4 million of them would have been protected if companies had encrypted data when moving or sending the data out of the company’s network, according to a report form the state attorney general, Kamala Harris.
Foursquare is looking for advertisers to participate in its efforts to retarget ads to Web users based on their check-ins and to serve up interstitial ads in its mobile apps, according to a leaked pitch deck for advertisers.
Foursquare is expanded the offers program it debuted with American Express in June 2011 to all major credit cards, the company said today.
American Express and Twitter struck a deal yesterday to allow consumers to buy select products without leaving the Twitter stream. But Chirpify has been doing that for a year.
American Express is expanding its Twitter Sync services by allowing users to pay-by-tweet. The social commerce model is especially beneficial to the company since each purchase is a small advert for American Express. Users who sync up their American Express cards can tweet to purchase a limited supply of discounted items and tweet to confirm each purchase within 15 minutes to complete the transaction.
American Express Twitter Sync was launched in March of 2012 for users who wanted to get discounts on qualifying purchases. Purchases had to be made in person, but now Amex customers can buy items with two tweets and have them delivered to their door.
Currently, you cannot purchase items as gifts as they only be delivered to your billing address and there’s no way to change this feature. It would not be feasible to tweet a recipient’s address in a public tweet for millions to view. Twitter’s security was compromised for 250,000 users earlier this month so it would be wise for Amex to proceed with caution.