American Express is scoring some major points with Groupon Hong Kong because the two companies are partnering up to bring benefits and rewards to consumers in Hong Kong. American Express Cardmembers can redeem Groupon cash vouchers at a savings of 60%, presently.
Groupon Hong Kong has become the first Membership Rewards partner of American Express from the online group-buying category, adding a new component to the American Express Membership Rewards program. The partnership also shines a pretty favorable light on Groupon, in general, with the connection to American Express.
Of course, any new American Express program can’t officially start without a giveaway or a special deal. The giveaway is “8 Million Membership Rewards Points Lucky Draw.” With each transaction of any spending amount on Groupon Hong Kong during August 18 to September 30, Cardmembers will receive one entry into the lucky draw for a chance to be one of eight winners of one million MR points.
The special deal with American Express also runs from August 18 to September 30. When Cardmembers redeem a HK$100 Groupon cash voucher with 30,000 MR points, they will receive a total rebate of 18,000 MR points.
I am sure the partnership will be successful for both companies because each company services impulse buyers looking for deals. It will be interesting to see if American Express and Groupon continue their partnership by branching out to other Groupon cities for a worldwide partnership.