By visiting www.every80seconds.com, users can connect to Facebook and see their own photographs and memories “burn” away. After experiencing the virtual fire, users will have the option to donate to the Red Cross or they can help spread the “burn” by posting the experience on their wall, tweeting and “burning” their profile picture. No photos are actually harmed in the experience.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
Last Thursday’s natural gas-line explosion in San Bruno, Calif., proved once again that social media is not just for socializing but serious business. When the explosion that killed seven people and left dozens injured first occurred, it was Twitter that captured the first, raw reactions from people on the scene. Twitter has become increasingly important in key events, and we take a look at the San Bruno situation below.
Twitter enables you to know what Ashton Kutcher is thinking and where your friend is eating lunch, but could it also save your life? The nation’s largest relief organization, the American Red Cross, believes so, and is taking steps to help.
To capitalize on the potential social media provides to help during disasters, the Red Cross last week brought together more than 150 leaders in the government, social media, emergency response and non-profit sectors for the agency’s first ever “Emergency Social Data Summit.”
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