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American Red Cross

Red Cross Launches Pet First Aid App

Red Cross PetsEver come home to find your dog throwing up? Or turn around to see your cat choking on heck knows what? A call to your vet is probably a good first step, but now there’s a pet first aid app from the global disaster and emergency experts at the American Red Cross to help guide pet owners through their own animal disaster.

The Pet First Aid app offers step-by-step treatment tips for dog and cat owners in dozens of situations from bleeding to a car accident to hypothermia. Photos and how-to videos, such as pet CPR, demonstrate technique. A preprogrammed direct dial to Poison Control, as well as directions to the nearest animal emergency hospital let pet owners find further help for their pooch. Read more

Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach your how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

Burn Your Facebook Photos To Raise Awareness For Home Fire Prevention

AmericanRedCross

By visiting www.every80seconds.com, users can connect to Facebook and see their own photographs and memories “burn” away. After experiencing the virtual fire, users will have the option to donate to the Red Cross or they can help spread the “burn” by posting the experience on their wall, tweeting and “burning” their profile picture. No photos are actually harmed in the experience.

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San Bruno Fire Heats Up Twitter

Last Thursday’s natural gas-line explosion in San Bruno, Calif., proved once again that social media is not just for socializing but serious business. When the explosion that killed seven people and left dozens injured first occurred, it was Twitter that captured the first, raw reactions from people on the scene. Twitter has become increasingly important in key events, and we take a look at the San Bruno situation below.

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Tweeting for Help: Red Cross Explores Social Media

FEMA Administrator Craig Fugate addresses attendees at the American Red Cross "Emergency Data Social Summit." Twitter enables you to know what Ashton Kutcher is thinking and where your friend is eating lunch, but could it also save your life? The nation’s largest relief organization, the American Red Cross, believes so, and is taking steps to help.

To capitalize on the potential social media provides to help during disasters, the Red Cross last week brought together more than 150 leaders in the government, social media, emergency response and non-profit sectors for the agency’s first ever “Emergency Social Data Summit.”
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