YouTube plans to produce professional shows that will stand out against its all too familiar short videos of cuddly pets, crazy sport stunts and other recreational content that placed the platform in a prominent position on the Internet.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
Last night the famous and the web-famous gathered at Cipriani Wall St. for the 2010 Webby Awards, honoring the best in new media.
WebNewser was there, and was tweeting the whole night. In case you weren’t following our witty tweeting of the night’s events, here is what happened:
The awards kicked off with an “I Love the 90′s” style montage reviweing the year in viral videos. From the two-year-old smoker to Fox 5 anchor Ernie Anastos “Keep f*ckin that chicken,” the Webbys had the best videos covered.
The night featured dozens of awards to companies and individuals. As always, winners were limited to a strict five-word acceptance speech.
In our opinion, the biggest winner of the night was former Apollo astronaut and the second man on the moon, Buzz Aldrin. WebNewser spoke to Aldrin at the Webby cocktail hour, where he showed off his Buzz Aldrin iPhone app. Aldrin, who turned 80 in January, was still showing off his app and mingling with the crowd at the Webby after-party hours later.
At the awards themselves, Aldrin received the biggest ovation of anyone as he accepted for NASA. He continued to push for manned exploration of the galaxy in his speech: “Humanity. Colonization. Phobos. Monolith. Mars!”
Throughout the night special achievement awards were presented, with celebrities serving as guest presenters.
Last night IAC hosted a star-studded launch party for DumbDumb, a production company from actors Will Arnett and Jason Bateman. DumbDumb is being backed by Electus, the IAC-supported company run by former NBC entertainment chief Ben Silverman.
“Obviously the name DumbDumb says a lot about the guys who started this company,” Silverman said when introducing Arnett and Bateman at the party.
“I wish you had listed some of our credits,” quipped Arnett, following Silverman’s introduction. “We didn’t really know what this thing was going to be, and it turned out to be a really great relationship.”
Arnett, Bateman and Silverman (using a cane because of an undisclosed injury) introduced the company to the crowd, and premiered the first short.
Wrigley gum brand Orbit is the first sponsor to sign on to DumbDumb, and is featured prominently in the shorts.
WebNewser also spoke to comedian Zach Galifianakis, who introduced himself to guests as “Zach from Zachgalifianakis.com,” fitting for an IAC party, and fellow “Hangover” actor and star of the upcoming “A-Team” movie Bradley Cooper.
Other guests included Arnett’s wife and “Parke and Recreation” star Amy Poehler, actress Amanda Peet, actor Justin Long, “Inside the Actors Studio” host James Lipton, Actress Renee Zellweger, actress Kristin Bell, Comedian Chuck Nice and “30 Rock’s Katrina Bowden.
The first short from DumbDumb, “The Prom Date,” is after the jump.
Overnight ratings are in and Saturday Night Live with host Betty White was the most-watched SNL in 18 months. The show has a preliminary 8.8 household rating in the country’s 56 largest markets. The best since the the Nov. 1, 2008 show, which feature Sen. John McCain a few days before the presidential election.
The Mother’s Day-themed episode also featured several female SNL alumni, including Tina Fey, Amy Poehler, Molly Shannon and Rachel Dratch.
NBC.com also released three clips that were only part of the dress rehearsal featuring several classic sketch characters (one below, two more after the jump).
