Posts Tagged ‘analytics’

At the end of November, YouTube Insights was replaced with YouTube Analytics, a new and improved tool with more detailed reports and statistics to help YouTube creators get a much better idea of how viewers are connecting and engaging with their videos. We take a look at how the new YouTube Analytics are set up and what information can be gleaned from them.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.

Today YouTube has announced that they are replacing their old analytics system YouTube Insight with a new and improved tool. YouTube Analytics will be rolled out to all users on a modern browser throughout the day and features more detailed reports and statistics to help content creators discover how viewers are connecting and engaging with their videos like never before.

Analytics are a means to an end – not an end themselves. Mobile app publishers need to be able to answer the “how, why and what” questions from the data they collect. Ask yourself: How is my app doing? Why is it performing well or poorly in certain areas? And, what can my business do to fix any issues and build on our strengths to improve the user experience? Analytics can and should be employed to address these questions and to optimize user engagement and monetize mobile apps. More after the jump.

I had the opportunity to sit down with Eran Gilad, CEO of Social Media Management System (SMMS) Tracx to find out a bit about his company, as well as to glean some insight into how brands today effectively manage and monitor their social media campaigns. Check out his tips after the jump.

According to guest blogger Reggie Bradford, CEO of Vitrue, those in our industry fully understand the need for comprehensive and detailed analytics to monitor, measure and make sense of social data so the best social strategies can be identified and put into play. Facebook underlined that importance this week with new analytics tools for Pages.

Bradford explains why he sees that the need for analytics, as well as advanced social marketing technologies, has just been kicked up several notches.

Apsalar, a mobile engagement management platform for iOS and Android, just announced that they have raised a Series A round of funding led by Thomvest Ventures, Battery Ventures, and DN Capital. In addition, the firm reported their new hire Anton Commissaris for the position of Chief Revenue Officer.

On the road to YouTube success, one of the best ways to monitor your growth and performance is through YouTube’s analytics feature, Insight. In his presentation of the YouTube Partner Playbook, Ryan Nugent offered up some tips on how to use YouTube Insight to learn from your successes and failures, and fine-tune your content so that you can be the best you can be.

YouTube and comScore, a global leader in online audience measurement, have launched a brand new feature, specifically targeted to YouTube content partners and the advertisers that want to run campaigns on their videos. Find out more after the jump.

Facebook needs to find more ways to make real money. Fast. And “likes” don’t count. Ever.

Social Intelligence firm Claritics recently raised $1.5M in Series A financing. The company will use these funds, provided by Cervin Ventures and TiE Angels, to continue improving their product suite and expand sales and operations.