Founders of YouTube, Chad Hurly and Steve Chen, who own a new web company called AVOS, bought another startup. Tap11 is a service that allows companies to monitor conversations concerning them on Twitter and Facebook.
It will be interesting to see how this new reporting system works for high-traffic web sites. Change is fast becoming the only constant in an increasingly dynamic Internet. Content and advertising managers can benefit greatly from a system that offers real-time data. They can serve content and manage campaigns based on emerging traffic patterns.
Are you thinking the wrong things about why you’re publishing? Here’s why you need to balance messaging with analytics needs.
You could be missing the most important stats available to you! What are the analytics and insights to check out on your Facebook page?
Grounded in 15 years of cognitive science and machine learning research at the MIT Media Lab, this startup is offering tools to help marketers see audience response to mass media. And the $6M in Series-A funding it just closed is bound to help.
Do you know what you’re going to buy tomorrow? Social analytics startup Viralheat thinks it does. The company’s new Human Intent analysis engine scans through Twitter tweets and other social media updates looking for key phrases that could indicate that someone is ready to buy.
Human Intent looks for key words and phrases in a potential customer’s social stream, and then finds contextual and linguistic cues to determine where a person is in the purchasing process, according to co-founder and CTO Vishal Sankhla in an interview with Mashable. He claims the tool can even figure out if a person is complaining about an existing product they own and thinking about purchasing a replacement.
According to Sankhla, Viralheat came up with the idea about a year ago after analytics customers began saving key phrases such as “looking to buy a bed,” or “looking to buy a phone,” to determine peoples intent to buy.
The Human Intent feature launched Tuesday in beta, and is only available to existing Viralheat customers, but the two-year-old Viralheat says it will eventually roll out a full scale product.
Social sharing platform provider Clearspring today unveiled the latest redesign of their AddThis analytics suite for publishers. These tools help companies identify what users share, the number of clicks those shares have driven and the topics that interest your sharers, influencers and clickers the most
At the end of last week YouTube made some changes to their video pages. The ‘Embed’ button on YouTube video pages moved to a different part of the page and YouTube also removed the view analytics that used to be available on all video pages. Did you notice the change?
How do you measure the success of your online video campaign? Is a campaign successful just because it gets a lot of views and can a campaign that doesn’t get a lot of views still be seen as a success? We’ve put together a list of five different metrics that you can look at to determine whether or not your online video campaign is a success. Check them all out after the jump.
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The key to picking a good analytics tool is to first ask yourself about your goals. What is it that you are trying to learn and how will you use that learning to adjust your course of action? Data collection can become overwhelming and if its not actionable: in fact, too much information may plunge you into a state of analysis paralysis. I wanted to know which analytics service would give me the information I need to actually make profitable decisions, and therefore I recently sat down and analyzed four key analytics offerings: Kontagent, Mixpanel, KISSMetrics and Google Analytics. More after the jump. Read more
