Life Magazine has been reborn on the Web.
Life.com will be a joint venture between Time Inc. and Getty Images Inc., pairing both companies’ 7 million strong photo collections to create a comprehensive online photo experience. Some photos date back to the 1850s. 3,000 new Getty photos will be added daily.
Life began its life as a general interest magazine in 1883. It was purchased by Henry Luce in 1936 and transformed into a glossy with a strong emphasis on photojournalism. It appeared weekly until 1972, occasionally until 1978, monthly until 2000; returned as a newspaper supplement in 2004 before ceasing publication entirely in 2007.
“Whatever you want to look at, whether it happened an hour ago, a century ago, or any time in between, you’ll be able to find it quickly, easily, and for free, says CEO Andrew Blau in a press release. “LIFE.com’s mission is to allow you to explore your world through the world’s greatest images.”
