Posts Tagged ‘Anne M. Russell’

What’s black-and-white and green all over? The March/April 2011 Green Issue of women’s digital luxury magazine VIVmag.

The issue, timed to coincide with Women’s History Month in March and the 70th anniversary of Earth Day in April, is currently available for the iPad, iPhone, Mac, and PC, and it features an Old Hollywood-style black-and-white cover featuring Hot in Cleveland actress Jane Leeves, a “Greener Life” subscription contest, and environmentally themed content including articles on conscious choices for cleaning and greening the world; spring wardrobes and home-fashion favorites made of natural fibers; Earth-friendly fitness choices; and reducing carbon footprint with greener cuisine, as well as a book-review section highlighting titles about food and the environment.

The release of the issue was delayed by technical issues with the Zinio platform.

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All-digital luxury title VIVmag released its free app for the iPad, powered by Zinio‘s UNITY platform and containing features such as in-line videos, mix-and-match elements, quizzes, and one-click shopping via interactive ads.

VIVmag is also available via PCs and for the iPhone. Users who download the VIVmag app for iPad will receive a 20 percent discount off the regular VIVmag annual membership access fee of $30, which includes six full issues, full access to the last issue, and free access to highlights from the past three issues.

Editor-in-chief Anne M. Russell said:

VIVmag has been defining the new standard for women’s magazines for the past five years. The VIVmag woman doesn’t just read content she enjoys — she lives the content that helps define who she is as a woman. Forging onto the iPad with a stand-alone app enables those VIVmag fans who rely on us to help create a balanced lifestyle to enjoy access anywhere they go, at any time, on their iPads.

Zinio and VIVmag global executive vice president and chief marketing officer Jeanniey Mullen added:

Since the launch of the iPad, consumers have fallen into one of two camps: Content fans tend to prefer to buy and read all of their magazines through the aggregated Zinio app for iPad. It’s simple to access and fun to use. Meanwhile, brand fans typically opt to also download a branded app to have a one-on-one relationship with a specific publication. At Zinio, we believe readers should have the freedom to choose, without any penalties for cross-platform purchasing.