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Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach your how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

Will Google and the FTC Go In for a Rematch?

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The FTC is reportedly investigating Google for anti-competitive actions in the $9.64-billion U.S. display advertising market. An inquiry in display advertising might look initially like more of a stretch than the FTC’s failed challenge to the company on search and search advertising. But Google is growing like a weed in the display advertising market, analysts say.

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FTC Announces Settlement With Google (Updated)

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The Federal Trade Commission announced this morning that it has settled its investigation of Google for anti-competitive practices, closing its probe into search bias while forcing the company to change its practices related to licensing patented mobile technologies, displaying competitors’ content in its search results and penalizing clients for advertising on search platforms other than its own.

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