Mobile marketing is now a $16 billion industry worldwide, of which Google commands more than 55 percent, according to eMarketer’s first ever global profile of the mobile marketing industry released today.
The European market trial of Google’s search engine that identify results that point to other Google products will be extended a month and will likely be deemed inadequate, said competition commissioner Joaquin Almunia speaking to the European parliament.
The FTC is reportedly investigating Google for anti-competitive actions in the $9.64-billion U.S. display advertising market. An inquiry in display advertising might look initially like more of a stretch than the FTC’s failed challenge to the company on search and search advertising. But Google is growing like a weed in the display advertising market, analysts say.
Google has reportedly reached an agreement with the European Commission to change its search practices after a two-year investigation on whether the search engine giant favors its own properties in the search results.
The European Union is considering a new antitrust complaint against Google’s Android mobile operating system, the EU competition commissioner, Joaquín Almunia said, according to a New York Times report.
The Federal Trade Commission announced this morning that it has settled its investigation of Google for anti-competitive practices, closing its probe into search bias while forcing the company to change its practices related to licensing patented mobile technologies, displaying competitors’ content in its search results and penalizing clients for advertising on search platforms other than its own.
As the FTC continues to mull a lawsuit against Google for anticompetitive practices — with a decision expected as soon as this week — Microsoft today accused the company of refusing to provide it with full access to YouTube such that it cannot support a fully functional app on its mobile operating system.
The Federal Trade Commission is pressing Google to make an offer to curtail its allegedly anti-competitive practices by the end of the week or face a lawsuit, Bloomberg reports.
The Federal Trade Commission will decide after the presidential election whether to sue Google for antitrust violation, The Hill reports. The commission has booked meetings with representatives from Google and its competitors through November, making any formal decisions before to the election unlikely, according to the Hill.
In its ongoing battle with the European Union over whether it unfairly prioritizes its own products in user search results, Google has offered to identify the results that relate to its own products, according to a Financial Times report.