Facebook has spread itself all over the map with the help of its photo-sharing app, Instagram. Since Facebook brought the versatile photo editing and sharing tool into the fold in 2012, the platform has seen 2 million likes, comments and shares of Instagram photos. Brands are starting to experiment with the app as a marketing tool, but early use cases show that they’re not just there for the aesthetics.
Developers who use Instagram’s API to build new products or services on the photo-sharing site may be giving their ideas away for free. Just ask the creators of Instamap.
Viddy, the social video sharing site that has blown up over the past few months thanks to viral spread on Facebook, has opened up its API and is enticing developers to build on top of the Viddy platform with a $10,000 prize.
If you use mobile apps that work with Facebook or Twitter then you are probably familiar with the process for giving those apps permission to access your account on those services. Microsoft is now providing developers the ability to access Windows Live accounts in the same manner, which means third party apps can access information like contacts and photos on Hotmail, Messenger, and SkyDrive.
Facebook and Twitter share buttons have become ubiquitous, but you don’t see the equivalent from LinkedIn nearly as often. To remedy this concern, I suspect, LinkedIn is throwing open the doors to its new developer platform, following a trial it ran back in October. You know how I am … less interested in the technology itself and more inclined to focus on the application of it. So, let’s take a look at five ways you can put these cool new tools to work to drive marketing value for your company.
Today online video sharing site Dailymotion announced that it is opening its Application Programming Interface (API) to the public.
EveryBlock, the msnbc.com-owned hyperlocal news aggregator, is opening up its firehose, releasing an application-programming interface to its partners that will give them access to all EveryBlock feeds, calling it a heavyweight alternative to the customizable widget it launched in August.
Today we’re announcing the EveryBlock partner API, a new way for our content partners to deliver neighborhood news at the level of neighborhood or city block.
This API is designed to provide you with raw access to the latest neighborhood news on EveryBlock, across all of the cities we serve. Read our documentation for more information.
This is a “firehose” API that delivers up to 24 hours of news items across our 16 cities. Since we deal with a diversity of news that varies in kind and format from city to city, this API is intended to serve partners with heavy-duty needs and who can devote a goodly amount of development time to work with the data.
Not only have the Twitter platform and API enabled hundreds of 3rd-party applications, they have helped spawn 43 other APIs — or Application Programming Interfaces — as well as a decent number of application opportunities.
Earlier this year the video status update service 12seconds launched an iPhone app that cleverly bypassed Apple’s video-recording limitations for third party developers, making it that much more accessible for users to send in their clips. Now a new partnership with Twitter desktop clients Tweetdeck makes it just as easy to update your 12seconds account directly from its application as well.
For 12seconds users, this means that there is an expanding number of ways in which their account status can be updated. While 12seconds launched with Twitter support for sending a tweet every time a new 12seconds update was recorded and posted, the full integration of 12seconds into Tweetdeck’s desktop client means that 12seconds is further targeting the Twitter crowd.