If you’re a restaurant or retailer, you ignore Yelp at your peril. The online forum put businesses’ reputations in the hands of everyday consumers – consumers who mete out reviews based on their individual accounts of quality and helpfulness. The success of the site ushered in a return to customer service becoming a vital part of B2C marketing success.
According to Joe Chernov of Eloqua, now it’s the B2B industry’s turn to get Yelp’d.
