If you’re an artist, you might ask yourself, “how does it feel to be inside someone else’s social media stream?” That’s what artists Lauren McCarthy and Kyle McDonald asked – perhaps they were tired of the bombardment from their own stream or maybe they’re just really in love with social media?
In the video below, you can watch as users experience the phenomena they created called Social Soul. It’s an installation at TED 2014. Attendees uses their smartphone to access their Social Soul – a soul mate that’s discoverable, experienced, and streamed in 360 degrees of public social media postings. It’s intense, disorienting, and beautiful. At the end of the show, users are encouraged to contact their social soulmate.