Algorithmic search technology is out at Ask.com and question-and-answer is in, as Bloomberg reports that parent company IAC will slash 130 engineering jobs and pull out of the search-engine business to focus on the online Q&A part of the business.
The search unit will be based in Oakland, Calif., with the affected jobs in Edison, N.J., and Hangzhou, China, and IAC will invite 20 of the New Jersey engineers to move out West, Bloomberg reported.
Ask.com president Doug Leeds told Bloomberg:
(Google has) become this huge juggernaut of a company that we really thought we could compete against by innovating. We did a great job of holding our market share, but it wasn’t enough to grow the way IAC had hoped we would grow when it bought us.
“We’ve realized in the last few years you can’t compete head on with Google,” IAC chairman and CEO Barry Diller added.
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