Can you imagine what it would have been like if you could have sent a tweet or comment to Larry David or Jerry Seinfeld telling them what you wanted to see on the next episode of Seinfeld and, when the show aired, seen your suggestion become a reality? These days, with the advent of web video, audience suggestion and participation is welcome and even encouraged. Recently, a variety of web video projects have put the creative power in the hands of the viewers, letting audiences “play God” and determine the content of the show. Read on for some examples, as well as an analysis of what this means for the future of entertainment.
Read more
