
Layar, which first popularized the concept of Augmented Reality (AR) on mobile phones, now has something they call Layar Vision that takes the real-world object scanning features associated with barcodes, QR codes and Microsoft Tag to a new level.
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Layar, which first popularized the concept of Augmented Reality (AR) on mobile phones, now has something they call Layar Vision that takes the real-world object scanning features associated with barcodes, QR codes and Microsoft Tag to a new level.
AllFacebook Marketing Conference returns to San Francisco on June 28-29! Join us and get a how-to guide for marketing to Facebook’s 800 million users. A full agenda will be announced soon. Keep an eye on our event site for more information. Special early pricing is available for only $249 until this Wednesday, February 15, so register today.

Augmented Reality (AR) has made its way to elementary school. PBS Kids released a free app for the iPhone and iPod touch this week. The app is based on the PBS Kids TV show “FETCH!” which combines at animated dog (Ruff Ruffman) with real kids and science and math education.

If you really need a good reason to make yet another trip to Starbucks, here’s one to consider. On November 15, apps for Android and iPhone will be released that uses Augmented Reality (AR) to bring characters encoded on the Starbucks red cups to life.

GoldRun, an Augmented Reality (AR) marketing firm, teamed with OMGPOP to create an AR campaign for the free iPhone game Puppy World. Taking photos of virtual Puppy World characters in the real world earns points. The winner of the month-long AR game will be able to choose which dog breed will be added to the [...]

The free Toyota Shopping Tool iPhone app just got an upgrade to version 2.0 which includes an interesting Augmented Reality (AR) twist.

Every wished you could get a picture with a Playboy bunny? Now’s your chance! An awesome new campaign from Bloomingdale’s, NBC and augmented reality app GoldRun lets you pose with virual characters from NBC’s new fall lineup, including The Playboy Club.

If people and pets have social networks, why not leaves?

Summer 2011 is nearing its end. But, there’s always time to discover something fun, interesting or useful around you. One iPhone app that can help is was just named an App of the Week in Apple’s iTunes App Store. Where To? (iTunes App Store) Where To? helps you discover things around you. It provides 11 [...]

Here’s an interesting Augmented Reality (AR) app that is only for the iPad 2. Ball Invasion for the iPad2 The app makes use of Simultaneous Localization and Mapping (SLAM) technology developed at NASA. It builds 3D maps of the world seen through the iPad 2′s camera and requires the proceesing power of the iPad 2′s [...]

Qualcomm released their Augmented Reality (AR) Software Development Kit (SDK) for Android last summer along with a $200K developer challenge. Qualcomm Announces Augmented Reality SDK for Android & $200K AR Developer Challenge Numerous Android phones use Qualcomm’s Snapdragon processor. So, a way to show off its capabilities was a natural fit for the SDK and [...]
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