Brands love Pinterest because its community seems so willing to promote their content. According to a new infographic from visual analytics firm Curalate, 70 percent of brand engagement comes from fans rather than the company itself. The company has also nailed down the single-best time for companies in several different sectors to pin their content to let the magic happen.
It turns out that we’re not all on Facebook all day, every day. This infographic shows marketers in different industries how to catch people when they’re in the mood for everything from finance to fast food, any day of the week.
Jackie Lampugnano offers her Millennial perspective on yesterday’s Chicago Auto Show Social Media Day 2011. She saw a few common themes, all designed to help consumers get a 360 degree view of the brand. Read on to find out what impressed her.
Pay attention. Even though the headline is (a bit) misleading, this post is all about how Facebook marketing should work. Start with an established company – in this case, one with both a brick & mortar and e-commerce presence. Take its desire to get more out of its Facebook page – after all, they’ve seen others do it – to a specialized interactive marketing agency. The agency asks all the right questions and puts good social media theory into practice on a limited budget. Not only does it work for the client, the agency’s blog tells us how they did what they did in fine detail. Read more