Badgeville has partnered with Klout on a social loyalty program that identifies social-savvy customers by their Klout scores and gives them new and creative ways to earn rewards.
Badgeville Partners with Klout to Reward Social Influencers
Posts Tagged ‘Badgeville’
Mediabistro Events
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.
Use Social Media to Market Your Business
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. Startups Prove: Life's a Game
Games aren’t just for kids anymore. Thanks to a handful of startups, including the much hyped Foursquare, people are using game mechanics to actually accomplish real-life goals.
Rudimentary game elements such as sweepstakes, punch cards, and even Pepsi Points have been successfully used by traditional businesses for decades, but with today’s online environment, we’re seeing some increasingly sophisticated stuff. Ever since location sharing services such as Foursquare introduced game elements; rewarding users with badges and titles; online startups have embraced game mechanics as a way to engage users.
The idea of rewarding users with badges or titles for participation online is not new. Nearly every Web forum platform comes with a built-in ranking system that rewards users for posting in discussion threads. Foursquare simply built it into a business model. Others are following suit.
The Huffington Post introduced badges in April as rewards for user actions on its news site. And in October, the Philadelphia Inquirer began providing badges and rewards on Philly.com using a system from Badgeville, a company founded in January 2010 to provide game-based user engagement systems to existing businesses. Similar third-party “gamification” startups include Bunchball and BigDoor Media.
Badgeville was also used by Silicon Valley fashion boutique Moxsie, which added badges in December.
Game mechanics aren’t limited to badges either. Intuit’s personal finance site Mint.com added “goals” this past summer as a way to help its users pay off debt or save for large purchases.
Mobile app Epic Win from game studios Supermono and Rexbox turns the boring old to-do list into an epic role playing game, where tasks become “quests,” and doing your chores levels up your character.
And Health Month, which launched in June, turns nutrition and behavioral goals into a social game.
The LA Times has more details about how game elements motivate people.
Moxsie Gets a Badgeville Game, Even Fashion Buying is Crowdsourced Now
If video can kill a radio star, what will social media do to a fashion buyer? Moxsie, an online designer boutique based in Palo Alto, CA, has just partnered with the social gaming company Badgeville to reward its best customers for telling the company what they plan to buy before it ever hits the shelves. Last week mbStartups caught up with Moxsie CEO Jon Fahrner (formerly of Zappos) and marketing director Julia Kung to talk about how social media, and now gaming, have transformed the role of the fashion buyer from taste-maker to taste-tester.
Founded in 2008, Moxsie sells apparel, shoes, jewelry and accessories for men and women from over 100 independent designers with limited distribution, sustainable and cruelty-free products and no brick-and-mortar stores. Customers get free shipping, free returns, and the option to have a percentage of their purchase donated to one of several charities at check-out. With edgier fashion that’s moderately priced and that excludes mass-produced styles from chain stores, the clothing appeals to the “young, hip and wired,” said Kung, which also makes the site a perfect fit for social media.
Under the hashtag #BuyerChat the shop’s 105,000 Twitter followers get to go behind the scenes of photo shoots, meetings with designers and industry trade shows to get a feel for the upcoming season at the same time as the Moxsie staffers. According to Fahrner, the response is immediate and very enthusiastic. “i want your middle finger. love that ring,” wrote a recent follower, to which another follower replied, “depending on your height/stature wear what’s appropriate You also dont wanna look like your wearing Capt America’s shield.”
